Blizzard 2015 Annual Report Download - page 5

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33
#1 CONSOLE GAME GLOBALLY IN 20151 AND NEXT-GEN LEADER
#1 FRANCHISE IN NA 7TH YEAR IN A ROW2
RECORD FRANCHISE MAU3 AT THE END OF 2015
®
1 NPD, Gfk Chart-Track, and Activision Blizzard internal estimates. 2 NPD. 3 MAU defined as number of individuals who played a particular game in a
given month averaged across the number of months in a respective period. Refer to definition included in press release for additional details.