Blizzard 2015 Annual Report Download - page 26

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8
Consolidated Statements of Operations Data
The following table sets forth consolidated statements of operations data for the periods indicated in dollars and as a percentage of
total net revenues (amounts in millions):
For the Years Ended December 31,
2015
2014
2013
Net revenues:
Product sales...........................................................................................
$2,447
52 %
$2,786
63%
$3,201
70%
Subscription, licensing, and other revenues ...........................................
2,217
48
1,622
37
1,382
30
Total net revenues ..................................................................................
4,664
100
4,408
100
4,583
100
Costs and expenses:
Cost of sales—product costs ..................................................................
921
20
999
23
1,053
23
Cost of sales—online .............................................................................
224
5
232
5
204
4
Cost of sales—software royalties and amortization...............................
412
9
260
6
187
4
Cost of sales—intellectual property licenses .........................................
28
—
34
1
87
2
Product development ..............................................................................
646
14
571
13
584
13
Sales and marketing ...............................................................................
734
16
712
16
606
13
General and administrative ....................................................................
380
8
417
9
490
11
Total costs and expenses ........................................................................
3,345
72
3,225
73
3,211
70
Operating income...................................................................................
1,319
28
1,183
27
1,372
30
Interest and other expense, net ...............................................................
198
4
202
5
53
1
Income before income tax expense ........................................................
1,121
24
981
22
1,319
29
Income tax expense ................................................................................
229
5
146
3
309
7
Net income .............................................................................................
$ 892
19%
$ 835
19%
$ 1,010
22%
10-K Activision_Master_032416_PrinterMarksAdded.pdf 8 3/24/16 11:00 PM