Blizzard 2015 Annual Report Download - page 78

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60
Years Ended
December 31,
2015
2014
2013
Net revenues by geographic region:
North America ............................................................................................
$ 2,409
$ 2,190
$ 2,414
Europe .........................................................................................................
1,741
1,824
1,826
Asia Pacific ................................................................................................
514
394
343
Total consolidated net revenues ......................................................................
$ 4,664
$ 4,408
$ 4,583
The Company’s net revenues in the U.S. were 48%, 48%, and 51% of consolidated net revenues for the years ended December 31,
2015, 2014, and 2013, respectively. The Company’s net revenues in the U.K. were 14%, 16%, and 14% of consolidated net revenues
for the years ended December 31, 2015, 2014, and 2013, respectively. The Company’s net revenues in France were 14% and 12% of
consolidated net revenues for the years ended December 31, 2014 and 2013, respectively. No other country’s net revenues exceeded
10% of consolidated net revenues.
Net revenues by platform were as follows (amounts in millions):
Years Ended
December 31,
2015
2014
2013
Net revenues by platform:
Console .......................................................................................................
$ 2,391
$ 2,150
$ 2,379
Online(1) ................................................................................................
851
867
912
PC ...............................................................................................................
648
551
340
Mobile and ancillary(2) ..............................................................................
418
433
629
Total Activision Blizzard net revenues ...........................................................
4,308
4,001
4,260
Other(3) ...........................................................................................................
356
407
323
Total consolidated net revenues ......................................................................
$ 4,664
$ 4,408
$ 4,583
(1) Revenues from online consist of revenues from all World of Warcraft products, including subscriptions,
boxed products, expansion packs, licensing royalties, and value-added services.
(2) Revenues from Mobile and ancillary include revenues from handheld, mobile and tablet devices, as well as
non-platform specific game related revenues such as standalone sales of toys and accessories products from
the Skylanders franchise and other physical merchandise and accessories.
(3) Net revenues from Other include revenues from our Media Networks and Studios businesses, along with
revenues that were historically shown as “Distribution.”
Long-lived assets by geographic region at December 31, 2015, 2014, and 2013 were as follows (amounts in millions):
Years Ended
December 31,
2015
2014
2013
Long-lived assets* by geographic region:
North America .........................................................................................................
$ 138
$ 122
$ 102
Europe ......................................................................................................................
42
29
29
Asia Pacific ..............................................................................................................
9
6
7
Total long-lived assets by geographic region ..............................................................
$ 189
$ 157
$ 138
* The only long-lived assets that we classify by region are our long-term tangible fixed assets, which only
include property, plant and equipment assets; all other long-term assets are not allocated by location.
For information regarding significant customers, see “Concentration of Credit Risk” in Note 2 of the Notes to Consolidated Financial
Statements.
10-K Activision_Master_032416_PrinterMarksAdded.pdf 60 3/24/16 11:00 PM