Black & Decker 2013 Annual Report Download - page 41

Download and view the complete annual report

Please find page 41 of the 2013 Black & Decker annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 152

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152


$FFHVVRULHVEXVLQHVVVHOOVSQHXPDWLFWRROVDQGIDVWHQHUVLQFOXGLQJQDLOJXQVQDLOVVWDSOHUVDQGVWDSOHVFRQFUHWHDQGPDVRQU\
DQFKRUVDVZHOODVSRZHUWRRODFFHVVRULHVZKLFKLQFOXGHGULOOELWVURXWHUELWVDEUDVLYHVDQGVDZEODGHV
0LOOLRQVRI'ROODUV   
1HWVDOHV     
6HJPHQWSURILW     
RI1HWVDOHV   
&',<QHWVDOHVLQFUHDVHGPLOOLRQRULQFRPSDUHGWR2YHUDOO&',<JUHZRUJDQLFDOO\LQ
ODUJHO\GXHWRVXFFHVVIXOQHZSURGXFWLQWURGXFWLRQVDQGSURPRWLRQVZLWKLQWKH'(:$/7%ODFN'HFNHUDQG%RVWLWFKSRZHU
WRROOLQHV,Q1RUWK$PHULFDRUJDQLFVDOHVLQFUHDVHGZKLFKZDVSULPDULO\GULYHQE\SURPRWLRQVQHZSURGXFWVDQGD
VWUHQJWKHQLQJUHVLGHQWLDOFRQVWUXFWLRQPDUNHW7KHVHJPHQWDOVRUHDOL]HGRUJDQLFJURZWKLQHPHUJLQJPDUNHWVDVDUHVXOWRI
LQFUHDVLQJSHQHWUDWLRQLQFRQQHFWLRQZLWKWKH&RPSDQ\VJURZWKLQLWLDWLYHV(XURSHYROXPHVLQFUHDVHGGXHWRQHZSURGXFW
LQWURGXFWLRQVDQGPDUNHWVKDUHJDLQVGHVSLWHFRQWLQXLQJVWDJQDQWHFRQRPLFFRQGLWLRQV$FTXLVLWLRQVFRQWULEXWHGDQDGGLWLRQDO
RIVDOHVJURZWKZKLOHWKHLPSDFWVIURPIRUHLJQFXUUHQF\WUDQVODWLRQZHUHUHODWLYHO\IODW
6HJPHQWSURILWDPRXQWHGWRPLOOLRQRURIQHWVDOHVLQFRPSDUHGWRPLOOLRQRURIQHWVDOHVLQ
([FOXGLQJPLOOLRQLQPHUJHUDQGDFTXLVLWLRQUHODWHGFKDUJHVVHJPHQWSURILWWRWDOHGPLOOLRQRURIQHW
VDOHVLQFRPSDUHGWRPLOOLRQRURIQHWVDOHVLQH[FOXGLQJPLOOLRQLQPHUJHUDQGDFTXLVLWLRQ
UHODWHGFKDUJHV7KHVOLJKWLQFUHDVHLQVHJPHQWSURILW\HDURYHU\HDUUHVXOWHGSULPDULO\IURPKLJKHUYROXPHVDQGSURGXFWLYLW\
SDUWLDOO\RIIVHWE\LQFUHPHQWDOLQYHVWPHQWVLQRUJDQLFJURZWKLQLWLDWLYHVDQGQHJDWLYHLPSDFWVIURPIRUHLJQFXUUHQF\
&',<QHWVDOHVLQFUHDVHGPLOOLRQRULQFRPSDUHGZLWK&',<JUHZRUJDQLFDOO\LQODUJHO\GXH
WRPDUNHWVKDUHJDLQVDQGVXFFHVVIXOQHZSURGXFWVVXFKDVWKH9'(:$/7OLWKLXPLRQSRZHUWRROVWKH'(:$/7
EUXVKOHVVSRZHUWRROOLQHDVZHOODVWKH%ODFN'HFNHU*\URDQG0DWUL[WRROV'HVSLWHDUHWUDFWLQJPDUNHWLQ(XURSHUHYHQXHV
ZHUHIODWLQWKHUHJLRQGXHWRVXFFHVVIXOPDUNHWVKDUHJDLQVLQWKH8.SULPDULO\ZLWKLQWKH'(:$/7SURGXFWOLQHV
(OVHZKHUHUHYHQXHV\QHUJLHVKHOSHGGULYHRUJDQLFJURZWKLQ/DWLQ$PHULFDZKLOHWUDFWLRQWKURXJKVHOHFWH&RPPHUFH
KRPHFHQWHUDQGLQGHSHQGHQWFKDQQHOFXVWRPHUVDLGHGLQWKHRUJDQLFJURZWKLQ1RUWK$PHULFD$FTXLVLWLRQVFRQWULEXWHGDQ
DGGLWLRQDORIVDOHVJURZWKZKLFKZDVRIIVHWE\DGHFOLQHGXHWRXQIDYRUDEOHFKDQJHVLQIRUHLJQFXUUHQF\WUDQVODWLRQ
6HJPHQWSURILWDPRXQWHGWRPLOOLRQRURIQHWVDOHVLQFRPSDUHGWRPLOOLRQRURIQHWVDOHVLQ
([FOXGLQJPLOOLRQLQPHUJHUDQGDFTXLVLWLRQUHODWHGFKDUJHVVHJPHQWSURILWWRWDOHGPLOOLRQRURIQHW
VDOHVLQFRPSDUHGWRRURIQHWVDOHVLQH[FOXGLQJPLOOLRQLQPHUJHUDQGDFTXLVLWLRQUHODWHG
FKDUJHV7KHLQFUHDVHLQVHJPHQWSURILW\HDURYHU\HDUUHVXOWHGSULPDULO\IURPFRVWV\QHUJLHVDQGYROXPHOHYHUDJH
,QGXVWULDO
7KH,QGXVWULDOVHJPHQWLVFRPSULVHGRIWKH,QGXVWULDODQG$XWRPRWLYH5HSDLU,$5(QJLQHHUHG)DVWHQLQJDQG,QIUDVWUXFWXUH
EXVLQHVVHV7KH,$5EXVLQHVVVHOOVSURIHVVLRQDOKDQGWRROVSRZHUWRROVDQGHQJLQHHUHGVWRUDJHVROXWLRQSURGXFWV7KH
(QJLQHHUHG)DVWHQLQJEXVLQHVVSULPDULO\VHOOVHQJLQHHUHGIDVWHQLQJSURGXFWVDQGV\VWHPVGHVLJQHGIRUVSHFLILFDSSOLFDWLRQV
7KHSURGXFWOLQHVLQFOXGHVWXGZHOGLQJV\VWHPVEOLQGULYHWVDQGWRROVEOLQGLQVHUWVDQGWRROVGUDZQDUFZHOGVWXGVHQJLQHHUHG
SODVWLFDQGPHFKDQLFDOIDVWHQHUVVHOISLHUFLQJULYHWLQJV\VWHPVSUHFLVLRQQXWUXQQLQJV\VWHPVPLFURIDVWHQHUVDQGKLJK
VWUHQJWKVWUXFWXUDOIDVWHQHUV7KH,QIUDVWUXFWXUHEXVLQHVVFRQVLVWVRIWKH2LO*DVIRUPHUO\&5&(YDQVEXVLQHVVDQGWKH
&RPSDQ\¶V+\GUDXOLFVEXVLQHVV7KHSURGXFWOLQHVLQFOXGHFXVWRPSLSHKDQGOLQJPDFKLQHU\MRLQWZHOGLQJDQGFRDWLQJ
PDFKLQHU\ZHOGLQVSHFWLRQVHUYLFHVDQGK\GUDXOLFWRROVDQGDFFHVVRULHV
0LOOLRQVRI'ROODUV   
1HWVDOHV      
6HJPHQWSURILW     
RI1HWVDOHV    
,QGXVWULDOQHWVDOHVLQFUHDVHGPLOOLRQRULQFRPSDUHGZLWK2UJDQLFVDOHVLQFUHDVHGDQGWKHLPSDFW
RIDFTXLVLWLRQVSULPDULO\,QIDVWHFKFRQWULEXWHGERWKRIZKLFKZHUHSDUWLDOO\RIIVHWE\XQIDYRUDEOHIRUHLJQFXUUHQF\
WUDQVODWLRQRI,$5JUHZRUJDQLFDOO\DVDUHVXOWRIYROXPHLQFUHDVHVLQ1RUWK$PHULFDZKLFKZHUHGULYHQE\VWURQJ
052YHQGLQJVDOHVDQGVWUHQJWKZLWKLQWKH0DF7RROVPRELOHGLVWULEXWLRQGULYHQE\QHZSURGXFWLQWURGXFWLRQVDQGHPHUJLQJ
PDUNHWV7KHVHUHVXOWVZHUHSDUWLDOO\RIIVHWE\WKHLPSDFWRIEXGJHWDU\FXWVRQ,$5¶V86*RYHUQPHQWEXVLQHVVDQGORZHU
YROXPHVLQ(XURSH(QJLQHHUHG)DVWHQLQJDFKLHYHGRUJDQLFJURZWKRIZKLFKZDVPDLQO\DWWULEXWDEOHWRJOREDODXWRPRWLYH
UHYHQXHVRXWSDFLQJJOREDOOLJKWYHKLFOHSURGXFWLRQ2UJDQLFVDOHVIRU,QIUDVWUXFWXUHLQFUHDVHGDVDUHVXOWRIVWURQJJURZWK