Barnes and Noble 1999 Annual Report Download - page 6

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Leonard Riggio
Chairman & Chief Executive Officer
Internet technology is not a threat to retailers; rather, it has become the
ultimate
enabler
. As it applies to Barnes & Noble, the Internet enables us to
put a super bookstore on every customer’s desk. It also enables us to create
a virtual community, and enables us to render the community we already
have,
whole
. In short, online technology is making us even better at what
we already do best.
Our vision for the future is both simple and profound: to create an effective
and seamless relationship between our customers’ expectations and our
mission as booksellers; and
to create a similar seamless
experience between our virtual
community and the real and
vibrant community we have
already established.
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