Barnes and Noble 1999 Annual Report Download - page 12

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hrough the seamless integration of our physical and virtual assets, we have created
an all-encompassing book “network.” At Barnes & Noble, we are far more than “clicks
and mortar.” We are a destination for content...any book, anytime, anywhere.
With the completion of our BookMaster system this past year, we have
brought Internet technology into our stores, connecting more than 500 Barnes &
Noble stores to the vast inventory of our Web site, which includes a substantial
number of out-of-print selections. Our customers now have access to some 3 million
titles, all ready for immediate delivery to their homes, offices or nearest Barnes
& Noble stores. Needless to say, customer orders are up significantly since
BookMaster’s implementation.
When we launched the Barnes & Noble superstore concept, we dreamed that, given
the opportunity, the average citizen would embrace the culture and community created
by great bookstores in a very big way. We realized that the possibilities presented
to bookstores were as great as the possibilities described in the volumes that lined
their shelves. We planned and we took action.
We brought comfort, convenience, coffee and comprehensive selection to the
world of bookselling.
Barnes & Noble sold over 5 million cups
of coffee during the holiday season.
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