Barnes and Noble 1999 Annual Report Download - page 18

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17
We have long understood that fulfillment is the key
to delivering on the promise of retail Internetting. This
past holiday season, Barnes & Noble.com’s execution
was among the best in e-commerce. And we have two
new fulfillment centers with nearly one million square
feet in total space opening in Memphis and Reno in
2000 that will improve that execution still further.
The extension and enhancement of our brand by
Barnes & Noble.com opens up multiple opportunities to
generate additional revenue streams through marketing
alliances. Ours is the most highly desirable demographic
in all consumer retailing — an audience of educated,
affluent book lovers numbering in the millions. As
Barnes & Noble.com’s recent announcement to introduce
a cobranded credit card with MBNA demonstrates,
there is considerable value in our brand, and we intend to
continue capitalizing on it.
As Barnes & Noble.com expands its range of offerings to
encompass CDs, software, magazines and video, it will hold
true to the Barnes & Noble focus on the entertainment,
information and education markets; in short, intellectual
property. As an enterprise, we have no intention of diluting
our brand or our focus by venturing into unrelated
e-commerce businesses.
Barnes & Noble.com’s outstanding success has been
nothing but good news for Barnes & Noble stores. Barnes
& Noble.com sales have been largely accretive. In other
words, Barnes & Noble.com showed us that if we pay a visit
to our customers at their homes, they will return the favor
at our stores.