Barnes and Noble 1998 Annual Report Download - page 9

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publisher imprints we carry, including many small independent publishers and university presses.
Recently, a study by the Book Industry Study Group and the Publishers’ Marketing Asso ciation
concluded that small publishers have a huge influence o n the boo k industry, producing almo st
four-fifths o f the titles currently in print and releasing boo ks that sell millions of copies. They might
as well have concluded that Barnes & Noble has been in the forefront o f this phenomenon.
RETAIL SALES EXCEED $3 BILLION
In 1998, retail sales reached a new milestone, totaling $3.006 billion, an increase of eight percent
over 1997. Sales at Barnes & No ble stores rose 12 percent to $2.515 billio n and comprised 84
percent o f total retail sales.
Barnes & No ble comparable-store sales increased an industry-leading five percent. Sales were
strong across all book categories, especially health and fitness, history and education. In addition,
café, music, gift and children’s departments did particularly well as a result of successful new
merchandising and marketing initiatives.
Clockwise from top
left: Orange, California;
Birmingham, Alabama;
Boynton Beach, Florida
Store photos: Whitney Cox