Barnes and Noble 1998 Annual Report Download - page 27

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ADDITIONS, ENHANCEMENTS, AND A NEW ADVERTISING CAMPAIGN
During the year, we made significant additio ns and enhancements to our site, all designed to offer
our customers the broadest possible selection and the best online experience. They included:
A new so ftware superstore with more than 2,000 titles;
One-click ordering;
A more powerful search engine, which helps customers find any book in print by
title, author, keyword, fo rmat, subject, price, or ISBN;
Free e-mail alerts to customers keeping them up to date o n their favorite boo ks,
subjects, and authors;
An expanded selection of bargain boo ks, o ver 15,000 titles, mo re than any other
online bookseller, discounted up to 90 percent;
A cleaner design and shortened downlo ad time, enabling shoppers to get where
they want faster;
An unsurpassed inventory o f over six millio n o ut-of-print and rare books;
Images from our
advertising campaign