Barnes and Noble 1997 Annual Report Download - page 12

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E-COMMERCE: AN EXCITING GROWTH OPPORTUNITY
BARNESANDNOBLE.COM AND
AMERICA ONLINE: A STRATEGIC
PARTNERSHIP
Last March, we became the
exclusive bookseller in America
Online’s Marketplace. The AOL
site provides its members with
access to the proprietary database
of BarnesandNoble.com, and
enables us to directly reach a
well-established online comm-
unity. In December of 1997,
BarnesandNoble.com and
America Online significantly
expanded their relationship with
an exclusive four-year agreement
that gives BarnesandNoble.com
a commanding presence through-
out AOL, and access to its more
than 12 million members.
Through our unique links, AOL’s
members can now easily find titles
related to specific Web content,
particularly in high-traffic areas
such as Personal Finance, Lifestyle
and Entertainment. AOL Keyword:
BarnesandNoble.
In 1997, another exciting chapter in our history began with the launch of our online
bookstore. Premiering on America Online in March and on the World Wide Web in May,
BarnesandNoble.com quickly established itself as a leading player in the
fast-growingworld of e-commerce.
1997
B
uilt by booksellers for book lovers,
BarnesandNoble.com makes book buying
easy, fast and fun. Our database of every book
in print is powered by a proprietary search
engine that allows users to locate books by
author, title or subject.
To help our customers further tailor their
searches, we include book descriptions, reviews
and author interviews on hundred of thousands
of titles, along with recommendations by our
editors and our online community of readers.
Lively bulletin boards and reviews enable
readers to share their opinions about books.
At BarnesandNoble.com, customers can
shop at the Gift Center, check out Bargain
Books, or keep current with Books in theNews.
They can stop in at the Magazine Stand, a
MARCH MAY JUNE AUGUST
We go live within AOL’s
Marketplace •First book
shipped:
New Fix It
Yourself Manual
We launch on the
World WideWeb •Partnerships
with Microsoft,Hewlett-Packard
& Firefly announced
Guests in the Live
Author Auditorium: Frank
McCourt, Emeril Lagasse,
Susan Isaacs
We partner with
Lycos, the Internet
navigator
8