Bank of Montreal 2010 Annual Report Download - page 14
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12 BMO Financial Group 193rd Annual Report 2010
As our lives become increasingly mobile, we expect instant access to information and services
wherever we are. Technology is making this possible – but only as a means to an end.
What we really need is to feel confident that we’re in control of each new situation and
prepared to make all the right choices as we move through the world.
everywhere.
We want the freedom
to make financial decisions
When people talk about being connected
everywhere, it’s with a different sense
of place than they had a generation or
even a decade ago. Shopping no longer
requires stores. Classrooms have become
online spaces. Employees work from
home or take their virtual offices on the
road. Markets are defined as much by
the exchange of bits and bytes as they
are by trade in goods and services.
At the same time, people are travelling
further and more frequently than ever
before. While political borders remain intact
and in some places are etched more deeply,
in the world of commerce, traditional
boundaries are disappearing. Businesses
make investments and forge partnerships
in every corner of the globe. And people
follow their education and career goals
wherever opportunity leads them.
For financial institutions, meeting
expec tations in a borderless world means
providing the one essential resource
required by both organizations and
indiv iduals: timely, accurate and secure
information. Businesspeople and consumers
alike want a comprehensive picture of
their past transactions and current situation.
They need data they can trust, understand
and immediately act upon. And they want
expert guidance on a range of potential
strategies – at any time of day, wherever
they happen to be.
Above all, customers want to feel that
they’re in control, that the choices they
make are not constrained by a need
for anyone else’s permission or approval.
The information that reaches them on
the move is ultimately validated by the
confidence it instills – in helping to shape
a clear, well-grounded plan.
As we reassess our relationship with money,
the financial institutions that provide true
value understand that the ability to make
informed decisions everywhere is not
about devices, it’s about independence.