Bank of Montreal 2007 Annual Report Download - page 19
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“Being responsive is
more
than answer-
ing questions
and giving choices.
We help customers
make sense of the choices
and respond quickly.”
ace
BMO InvestorLine®is top-ranked
because it’s responsive to clients’ direct
investing needs. This year we stream-
lined our online application process to
allow clients to open trading accounts
more quickly and help reduce approval
wait times. Currently, 80% of online
applicants receive swift approval and
immediate access to their accounts.
We also introduced MyLinkTM in 2007,
making us the first online brokerage
in Canada to offer a service that sends
personalized messages directly to
individual investors. This industry-leading
secure online service gives our clients
access to relevant and timely information
specific to their investment holdings,
enabling them to make better
investing decisions.
We have added 55 new mortgage
specialists this year. And we are plan-
ning to hire another 80 next year.
It’s all part of our strategy of shifting
more of our resources to the front
line to improve customer service,
be responsive and faster in getting
back to our customers.
Our customers told us that they want
answers faster. And we acted. For example,
we improved our Direct Promotions applica-
tion process to get our Mosaik®MasterCard®2
credit card into customers’ hands much
faster –30% faster. For Canadian customers
who apply for a loan or mortgage online
or by telephone, we shortened the wait time
for a decision by 88%. For qualified Harris
mortgage customers, approval waiting times
were cut in half.
BMO Financial Group 190th Annual Report 2007 15
BMO InvestorLine introduced MyLink, a service that sends personalized
messages directly to individual investors.