Ameriprise 2009 Annual Report Download - page 8

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6
A transformational opportunity
Asset management is an essential component of our business model,








our leadership, processes and distribution, while managing our



Asset management requires scale, and we seized an opportunity to
transform this business with the acquisition of the long-term asset




Management brand, creating the eighth largest manager of long-term
mutual fund assets in the nation, while considerably expanding our













Strategic benets:
Columbia Management
acquisition
> Adds important scale
> Broadens and diversies our
product and earnings mix
> Strengthens our distribution
network and power
> Potential to expand margins,
achieve synergies and increase
our valuation multiple over time