Ameriprise 2007 Annual Report Download - page 6

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fi nancial plannin
g
conversation throu
g
h national advertisin
g
, localized
marketin
g
pro
g
rams and our compellin
g
client experience.
O
ur 11,800-strong a
d
visor
f
orce, t
h
e t
h
ir
d
l
argest in t
h
e in
d
ustry, is
motivate
d
, satis
fi
e
d
an
d
h
ig
hl
y pro
d
uctive. In
f
act, over t
h
e
l
ast two years,
gains in a
d
visor pro
d
uctivity were t
h
e strongest in many years, reac
h
in
g
$
315,000 in net revenue per advisor, and our franchisee advisor retention
rate continues to be very hi
g
h. We intend to help advisors further
g
ro
w
their productivity levels by implementin
g
several important initiatives. We
are in the process of rollin
g
out an industry-leadin
g
technolo
g
y platform,
i
ncludin
g
new fi nancial plannin
g
tools and a desktop system that allows
more time for
p
ersonal client service. And in the fi rst half of 2008, we are
b
ringing t
h
ousan
d
s o
f
our a
d
visors to our training
f
aci
l
ities in Minneapo
l
is
to assist t
h
em in growing t
h
eir practices
b
y imp
l
ementing power
f
u
l
new
too
l
s, capa
b
i
l
ities an
d
support programs.
In a
dd
ition, we are evo
l
ving our a
d
visor recruitment e
ff
orts—
b
ringing in
fewer but more promisin
g
employee advisors, reducin
g
trainin
g
costs and
i
ncreasin
g
their opportunities to succeed. At the same time, we are
be
g
innin
g
to recruit more advisors with established practices.
Advisor productivity is dependent upon our ability to serve a full ran
g
e o
f
clients’ needs. We offer an extensive set of product solutions, includin
g
mutua
l
f
un
d
s, a
d
visory, a wi
d
e range o
f
insurance o
ff
erings, annuities an
d
tra
d
itiona
l
b
an
k
ing pro
d
ucts.
Innovation is t
h
e
d
riving
f
orce o
f
our pro
d
uct
d
eve
l
opment strategy an
d
many
o
f
our so
l
utions are among t
h
e most innovative in retai
l
fi
nancia
l
services to
d
ay.
W
e inten
d
to b
u
il
d
on the s
u
ccess of o
u
r s
u
ite o
f
Advice-Built
SM
t
t
solutions:
M
they’re desi
g
ned to navi
g
ate chan
g
in
g
market conditions and help clients
achieve their short- and lon
g
-term
g
oals. Solutions such as
Active Portfolios
®
s
i
nvestments
,
as well as accumulation and withdrawal benefi ts in
RiverSource
®
e
e
variable annuities, have received an enthusiastic rece
p
tion from fi nancial
a
d
visors an
d
c
l
ients. T
h
ese
p
ro
d
ucts
h
ave
b
een
k
ey contri
b
utors to
R
iverSource Fun
d
s moving to net in
fl
ows
f
or t
h
e
fi
rst time in many years.
4 Ameri
p
rise Financial 2007 Annual Re
p
or
t
“ We believe we have created
an ideal platform to continue
to strengthen our position
as the leader in fi nancial
planning.”
To Our Shareholders (continued)