Ameriprise 2007 Annual Report Download - page 10

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41 million mass affl uent and affl uent U.S. households—
each with its own dreams and goals
Mass affl uent and affl uent Americans hold more than $19 trillion in investable
a
ssets an
d
t
h
is popu
l
ation
h
as
b
een stea
d
i
l
y increasing
.
1
Our
fi
nancia
l
p
l
annin
g
f
ocus positions us well to
g
row and deepen relationships with these consumers. In
2007, mass affl uent and affl uent client assets
g
rew by 10 percent, and over the past
s
evera
l
years, t
h
is important measure
h
as increase
d
43 percent
.
Peop
l
e are
l
iving
l
onger t
h
an ever
b
e
f
ore, an
d
t
h
ey are increasing
l
y require
d
to
g
enerate more of their retirement income on their own. They also expect more from
their retirement—they expect to live their dreams, re
g
ardless of market cycles.
Ameriprise Financia
l
is t
h
e company to serve t
h
is
d
ynamic. We
b
e
l
ieve t
h
e
b
est wa
y
f
or peop
l
e to reac
h
t
h
eir
l
ong-term
fi
nancia
l
goa
l
s is t
h
roug
h
an ongoing
fi
nancia
l
p
l
anning re
l
ations
h
ip—a persona
l
approac
h
t
h
at a
dd
resses not on
l
y t
h
eir
investments, but also encompasses their full fi nancial picture—savin
g
, spendin
g
,
investin
g
and protectin
g
what is most important. Consumers want an advice-based
r
e
l
ations
h
ip, an
d
we’re t
h
e
l
ea
d
er in
fi
nancia
l
p
l
anning. In
f
act, more peop
l
e come to
Ameriprise
f
or
fi
nancia
l
p
l
anning t
h
an any ot
h
er
fi
rm
.
2
8 Ameri
p
rise Financial 2007 Annual Re
p
or
t
Capturing our client opportunity
“Our focus is serving the
mass affl uent, and we’re
growing our practice. As we
meet with potential clients,
we engage them in our
process and demonstrate
the value of fee-based
planning. My clients
understand that I’m here for
them over the long term as
their source of knowledge-
able advice.”
— Randy Linde, CFP,
®
Senior Financial Advisor,
Washington
The 2007 Ameriprise Financial
Money Across GenerationsSM
study found family fi nancial
decisions impact their ability to
reach retirement goals. This
research reinforced the role
advisors can play in opening
family dialogue.
1. SRI Consulting Business Intelligence
2. Based on the number of fi nancial plans
annually disclosed in Form ADV, Part
1A, Item 5, available at adviser.sec.gov
as of Dec. 31, 2006
Number of U.S.
Mass Affluent and Affluent
Households1
Millions
0
10
20
30
40
50
2000 2002 2004 2006
29
33 32
41