Ameriprise 2007 Annual Report Download - page 16

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A powerful distribution force
Wit
h
t
h
e t
h
ir
d
l
argest a
d
visor sa
l
es
f
orce in t
h
e U.S., Ameriprise Financia
l
h
as
r
obust advisory ca
p
abilities. Our 11,800 advisors are ex
p
erienced fi nancial
professionals equipped with sophisticated tools and a broad product set to help
d
e
l
iver
f
or our c
l
ients to
d
a
y
, tomorrow an
d
in t
h
e
y
ears to come
.
We constant
l
y strive to
h
e
lp
our a
d
visors
b
ecome even more
p
ro
d
uctive, an
d
t
h
ey are
s
ucceedin
g
, with 18 percent
g
rowth in net revenue per advisor last year. Our
a
dvisors are ener
g
ized and motivated about the opportunities at hand. Throu
g
hout
2007, our a
d
visor satis
f
action an
d
f
ranc
h
isee a
d
visor retention rates remaine
d
ver
y
h
ig
h
. T
h
e tec
h
no
l
ogy improvements we’ve ma
d
e
h
ave
b
een instrumenta
l
in
improving pro
d
uctivity. During t
h
e year, we
l
aunc
h
e
d
t
h
eA
d
visorCompas
s
®
s
i
te
,
our
new desktop technolo
g
y portal. Once fully implemented, our advisor desktop
technolo
g
y will be amon
g
the top tier of our peers.*
Growing advisor practices
Advisors choose to build their careers at Ameriprise because of our fi nancial plannin
g
f
ocus,
b
roa
d
capa
b
i
l
ities an
d
commitment to
h
e
l
p t
h
em grow t
h
eir practices. Our
a
pproac
h
appea
l
s to t
h
ose w
h
o see t
h
eir wor
k
—
h
e
l
ping c
l
ients p
l
an
f
or t
h
eir
d
reams—
a
s more than a
j
ob. With three main platforms—employee, franchisee and
inde
p
endent—we offer advisors a choice in how to best build their
p
ractices.
O
ver time, we p
l
an to grow our a
d
visor
f
orce
b
ot
h
organica
ll
y an
d
b
y attracting
e
xperience
d
a
d
visors t
h
roug
h
in
d
ivi
d
ua
l
recruitment an
d
practice acquisition.
T
h
e num
b
er o
f
our
b
ran
d
e
d
f
ranc
h
isee a
d
visors, w
h
ic
h
as a group are o
f
ten t
h
e
m
ost
p
roductive, increased from the
p
rior year to more than 7,750 at year end.
O
ur employee advisors decreased over the same time period to approximately
2,450 re
fl
ecting our ongoing e
ff
orts to strengt
h
en emp
l
oyee a
d
visor pro
d
uctivity.
14 Ameri
p
rise Financial 2007 Annual Re
p
or
t
Driving advisor productivity
* CapGemini Advisor
Technology Assessment
“We’re growing our practice
and today have three advisors
and seven associate fi nancial
advisors. My goal is to build a
practice that’s multigenera-
tional and continues to grow
after I retire. I’d like our legacy
to be that we’re taking care of
our clients’ children’s fi nancial
needs in the years ahead.”
— Mark Spinnato, CFP,
®
Senior Financial Advisor,
Colorado
AdvisorCompass, our new desktop
technology portal