Ameriprise 2007 Annual Report Download - page 5

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invest in our talent and infrastructure, and b
y
c
apitalizin
g
on our proven re-en
g
ineerin
g
and
e
xpense management strengt
h
s
.
Th
ese resu
l
ts were ac
h
ieve
d
against t
h
e
b
ac
kd
rop o
f
su
b
stantia
l
c
h
a
ll
enges
f
rom
c
apita
l
mar
k
ets. W
h
i
l
e we are not immune to
market weakness and volatility, our lon
g
-term
c
lient relationship focus and balance sheet
s
tren
g
th helped us effectively weather these
c
hallen
g
es. Importantly, we did not experience
a
ny material im
p
airments related to the
d
eteriorating mortgage an
d
cre
d
it mar
k
et
c
on
d
itions, a testament to t
h
e strengt
h
an
d
s
o
u
n
d
ness o
f
o
u
r
b
a
l
ance s
h
eet an
d
ris
k
management. We remain committe
d
to our conservative approac
h
an
d
b
elieve it will continue to serve us well across on
g
oin
g
market cycles
.
Focused on growth
A
meri
p
rise Financial serves 2.8 million clients, and more
p
eo
p
le come to
A
meriprise for fi nancial plannin
g
than any other company. We are one o
f
very
f
ew
fi
rms
d
e
d
icate
d
to a persona
l
ize
d
approac
h
to
fi
nancia
l
p
l
annin
g
f
or t
h
e 41 mi
ll
ion* mass a
ffl
uent an
d
a
ffl
uent American
h
ouse
h
o
ld
s—t
h
e
majority o
f
w
h
om pre
f
er one-to-one
fi
nancia
l
a
d
vice. Current
d
emograp
h
ic
t
ren
d
s—wit
h
b
a
b
y
b
oomers approac
h
ing retirement an
d
Americans
l
iving
lon
g
er—serve to reinforce our lar
g
e market opportunity. We believe we
h
ave created an ideal platform to continue to stren
g
then our position as the
leader in fi nancial plannin
g
.
T
he Ameriprise Financial brand—nonexistent
j
ust two and a half years a
g
o
a
nd now hi
g
hly reco
g
nizable within the retail fi nancial services industry—
w
i
ll
continue to
b
e an important contri
b
utor to our c
l
ient growt
h
. Our
innovative a
d
vertising is aut
h
entic an
d
positive, spea
k
ing to consumers’
d
reams rat
h
er t
h
an t
h
eir
f
ears. We inten
d
to continue to improve t
h
e
Ameri
p
rise Financial
200
7 Annual Re
p
ort
3
James M. Cracchiolo,
Chairman and CEO
* SRI Consulting Business
Intelligence