Ameriprise 2006 Annual Report Download - page 19

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Ameriprise Financial, Inc. 2006 Annual Report 17
The comprehensive product set
to put dreams on track
Through one of the industry’s most robust product offerings, we provide advisors with the
tools necessary to help clients implement their fi nancial plans. From variable annuities with
living benefi ts to mutual funds, from certifi cates to money market accounts, from variable
universal life insurance to disability income insurance, we offer compelling products and
solutions designed to address the complexities of our clients’ needs.
These broad product capabilities offered by our subsidiaries as well as other companies
provide a sustainable source of revenue through market cycles. While clients can benefi t from
this diversity of choice, we earn revenues regardless of whether or not we build the product.
Distribution strength, broad product set and innovation: a powerful mix
We have 2.8 million retail, institutional and business clients, and their investment choices
generate substantial scale for our product and service platform.
Through our brokerage business, clients have access to multiple investment products,
including real estate investment trusts and thousands of mutual funds from more than 200
fund families. We operate the leading non-discretionary mutual fund advisory program with
more than $48 billion in assets. Clients are increasingly choosing this fee-based structure to
help achieve effi cient portfolio diversifi cation.
Evolving and complex
client needs are
driving the demand for
a broad and innovative
product set.