Ameriprise 2006 Annual Report Download - page 17

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Ameriprise Financial, Inc. 2006 Annual Report 15
Our advisors guide clients for
today, tomorrow and years from now
Our advisors are fi nancial professionals, backed by the integrated resources of our company.
Most started their careers here, and we nurture their entrepreneurial spirit to help them grow
their practices. Across the nation, advisors work in communities where their clients live
and work, providing guidance for today, tomorrow and years and decades from now.
We’re enhancing the tools and services we provide advisors: improving fi nancial planning
processes and capabilities, transforming advisor desktop technology, implementing local
marketing programs, providing distinctive practice management and training, and helping
expand their businesses through practice acquisition support. These initiatives, along with
our experienced advisor recruitment efforts, are driving signifi cant gains in per-advisor
productivity and strong advisor retention rates.
Our brand and value proposition are centered on our advisors, and they are energized by our
independence and their opportunity at Ameriprise Financial.
We’re investing
heavily to provide
our advisors with
leading desktop
technology and tools
to serve clients
better and more
effi ciently — and to
support the growth
in their practices.