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8 Ameriprise Financial, Inc. 2006 Annual Report
Against a backdrop of these necessary and signifi cant investments, we grew adjusted revenues
11 percent, to $8.1 billion.* We increased adjusted earnings 25 percent, to $866 million.
And we fi nished the year with adjusted return on equity at 11.8 percent, up from 10.2 percent
in 2005. Our stock price refl ected our strong results, ending the year with a total return of
34.3 percent and outpacing the S&P 500 total return of 15.8 percent.
Our business and fi nancial results have put to rest many of the questions we faced when we
fi rst entered the public market. Our independence created an incredible opportunity for our
company to embrace our new and increasingly powerful brand — one that speaks directly to
mass affl uent and affl uent consumers and highlights our unique approach to fi nancial
planning. Total brand awareness grew from essentially zero in late 2005 to 50 percent at
year-end 2006, a remarkable testament that our advertising campaign, marketing initiatives
and client experience are resonating with consumers.
The fi rst of 78 million baby boomers turned 60 in 2006, initiating an unprecedented move
to retirement that will continue for the next two decades. They (I should say, we) can expect to
live longer than any generation before us. We believe our strategy and strong platform position
us well to capitalize on this opportunity.
Total brand awareness grew from essentially zero in late 2005
to 50 percent at year-end 2006, a remarkable testament that our
advertising campaign, marketing initiatives and client experience are
resonating with consumers.
Adjusted Revenues*
(in millions)
200620052004
$8,140
$7,346
$6,767
Adjusted Earnings*
(in millions)
200620052004
$866
$693
$723
*
Adjusted fi nancial measures exclude discontinued operations and AMEX Assurance Company from 2005 and 2004 revenues
and earnings, the after-tax non-recurring separation costs from 2006 and 2005 earnings, and the after-tax cumulative
effect of an accounting change from 2004 earnings.