Adobe 2014 Annual Report Download - page 7

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7
• Interact with creatives through integration with Creative Cloud, enabling content creators and marketers to collaborate
and communicate in real time within a cloud-based platform;
• Accurately forecast and continually optimize their mix of campaigns across digital media;
• Provide robust cross-channel campaign management capabilities utilizing real-time insights, rich customer data and a
sophisticated automation and execution platform;
• Manage, publish, track, and monetize social programs;
• Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences;
• Easily add, alter, and deploy marketing tags on websites, resulting in consistent page performance and accurate data
collection; and
• Integrate with over 200-plus partners in 20-plus countries, covering the expansive digital marketing ecosystem.
To drive growth of Adobe Marketing Cloud, we also intend to streamline how customers learn about, acquire and deploy
Adobe Marketing Cloud solutions. We believe we can accelerate the growth of our business by continuing to build out more direct
sales capacity, as well as continuing to enable a rich ecosystem of agencies and systems-integrators who sell and service our
solutions. We believe these investments will result in continued growth in revenue in our Digital Marketing segment in fiscal 2015
and beyond.
Print and Publishing
Our Print and Publishing segment contains legacy products and services that address diverse market opportunities including
eLearning solutions, technical document publishing, web application development and high-end printing. Graphics professionals
and professional publishers continue to require quality, reliability and efficiency in production printing, and our Adobe PostScript
and Adobe PDF printing technologies provide advanced functionality to meet the sophisticated requirements of this marketplace.
As high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are uniquely positioned
to be a supplier of software and technology based on the PostScript and Adobe PDF standards for use by this industry.
We generate revenue by licensing our technology to OEMs that manufacture workflow software, printers and other output
devices. In fiscal 2014, we maintained a consistent quarterly revenue run-rate with the mature products we market and license in
our Print and Publishing business.
PRINCIPAL PRODUCTS AND SERVICES
Digital Media Products
Creative Cloud
Creative Cloud is a subscription offering which significantly improves how creative professionals create rich and engaging
content. It leverages shifts in the industry so that users can easily explore, create, publish and share their work across devices, the
desktop and the web. With Creative Cloud membership, users have access to a vibrant global creative community, publishing
services to deliver apps and websites, cloud storage to easily access their work, the ability to sync their files to virtually any device,
collaboration capabilities with team members, and new products and exclusive updates as they are developed.
Creative Cloud members can build a Creative Profile which persists wherever they are. A user's Creative Profile moves
with them via Creative Cloud services from app-to-app and device-to-device, giving them immediate access to their personal files,
photos, graphics, colors, fonts, text styles, desktop setting customizations and other important assets.
New Creative Cloud services have been developed and delivered to subscribers to increase the utilization of Creative Cloud
capabilities beyond the use of our desktop applications. New services include: Content, which provides users easy access to stock
content; Libraries, an asset management service; and Creative Talent Search, connecting users with job opportunities and hiring
managers. We believe services such as these will drive higher user interaction with Creative Cloud and create upsell opportunities
as users increasingly utilize higher-tiered versions of such services.
New mobile apps which run on tablets and smartphones enable connections between essential Creative Cloud desktop tools
and a new family of mobile apps that extend the capabilities of Photoshop, Illustrator, Premiere Pro and Lightroom onto mobile
devices. A new category of “capture” apps was also delivered, enabling users to create designs with tablets and bring them into
their creative workflows.