Adobe 2014 Annual Report Download - page 10

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10
Creative Talent Search
Adobe Creative Talent Search is a service that connects creatives across the globe with job opportunities from top brands
and companies. Creative companies and hiring managers have access to powerful new tools to discover and engage with the talent
they need.
Acrobat and Document Services
Adobe’s Acrobat line of products is headlined by Adobe Acrobat Pro, which is the industry standard for PDF creation and
conversion. Acrobat enables users to create secure, reliable and compact Adobe PDF documents from desktop authoring applications
such as Microsoft Office software, graphics applications and more. Use of Acrobat enables automated collaborative workflows
with a rich set of commenting tools and review tracking features; includes everything needed to create and distribute rich, secure
electronic documents that can be viewed easily within leading web browsers or on computer desktops via the free Adobe Reader.
Acrobat Pro is available to Creative Cloud subscribers. Customers can also license Acrobat Pro or Acrobat Standard (which
has a subset of Acrobat Pro features) as individual point products, either on a subscription or perpetual license, as well as other
offerings from our Document Services business.
Through Acrobat.com we also offer a set of a cloud-based document and collaboration subscription services which provide
simple PDF creation, centralized online file sharing and storage capabilities, and document/contract signing solutions. These
services include Adobe CreatePDF, Adobe ExportPDF and Adobe EchoSign for safe electronic signatures.
All of our document service solutions utilize Adobe Reader, which is our free software for reliable viewing, searching,
reviewing and printing of Adobe PDF documents on a variety of hardware and operating system platforms.
Adobe Marketing Cloud Solutions
Adobe Analytics
Adobe Analytics helps our customers create a holistic view of their business by turning consumer interactions into actionable
insights. With intuitive and interactive dashboards and reports, our customers can sift, sort, and share real-time information to
provide insights that can be used to identify problems and opportunities and to drive conversion and relevant consumer experiences.
Adobe Analytics enables web, social, video and mobile analytics across online and offline channels to continuously improve the
performance of marketing activities. It also provides the ability to perform advanced ad-hoc segmentation and to integrate data
from offline and third-party sources.
Adobe Target
Adobe Target lets our customers test, target and personalize content across multiple devices. With Adobe Target, our
customers have the tools they need to quickly discover what gets noticed, what increases conversion, and what keeps consumers
coming back for more. Adobe Target paves a path from simple testing to targeting to true segmentation and optimization through
A/B and multivariate testing, rules-based targeting and automated decision-making.
Adobe Social
Adobe Social provides marketers a comprehensive solution to build stronger connections through content guided by tangible
data. Customers can create more relevant posts, monitor and respond to conversations, measure results, and connect social activities
to business results. With Adobe Social, our customers can: manage social content and activities across multiple social networks
and profile pages; listen and respond to consumer conversations in real time; create social campaigns; and track performance with
integrated analytics.
Adobe Media Optimizer
Adobe Media Optimizer is a powerful ad management platform. Customers get a consolidated view of how their media is
performing, along with tools to both accurately forecast and continually optimize their mix of paid campaigns across digital media.
Media Optimizer includes cross-channel optimization capabilities, search engine marketing management, and display and social
advertising management.
Adobe Experience Manager
Adobe Experience Manager helps customers organize, create, and manage the delivery of creative assets and other content
across digital marketing channels, including web, mobile, email, communities and video. It enables customers to manage content