Adobe 2014 Annual Report Download - page 11

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11
on premise or host it in the cloud, delivering agile and rapid deployment. With this ultimate control of content and campaigns,
customers are able to deliver relevant experiences to consumers that help build the customers’ brand, drive demand and extend
reach. Adobe Experience Manager includes digital asset management, web content management, integrated mobile app
development, enterprise-level forms management, and social capabilities, providing customers with tools enabling users to improve
their market and brand perception and provide a personalized experience to their consumers.
Adobe Campaign
Adobe Campaign enables marketers to orchestrate personalized experiences determined by each consumer’s behaviors and
preferences. As part of its feature set, it provides visual campaign orchestration, allowing for intuitive design and automated
consumer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface. Marketers
can also integrate consumer data from across marketing channels to develop and deliver more relevant marketing experiences to
their consumers. Features also included targeted segmentation, email execution, real-time interaction, and operational reporting
to easily see how well campaigns are performing.
Emerging Digital Marketing Solution
Adobe Primetime
Adobe Primetime is a modular platform for video publishing, advertising, and analytics, enabling content programmers and
distributors to profit from their video content by making every screen a TV—including PC, smartphone and tablet screens. Primetime
consists of the following components: PayTV Pass, a universal system for validating access to pay TV content; DRM, which is
digital rights management technology to protect video content from unauthorized copying or access; Ad Insertion, providing for
the seamless insertion of ads into live and video-on-demand content; Ad Serving, the ability to determine which ads should be
published; Video Analytics, which gives programmers and distributors the ability to measure, analyze and optimize online video
delivery; and Audience Management, a data management platform that consolidates audience information to make it actionable
from an ad or targeting perspective.
Other Digital Enterprise Solutions
Adobe Connect
Adobe Connect is a web conferencing platform for web meetings, eLearning, and webinars. It powers mission critical web
conferencing solutions end-to-end, on virtually any device, and enables organizations from leading corporations to large
governmental agencies to fundamentally improve productivity.
LiveCycle
Adobe LiveCycle Enterprise Suite is an enterprise document and form platform that helps enterprises capture and process
information, deliver personalized communications, and protect and track sensitive information. Targeted at the financial services
and government markets, LiveCycle extends business processes to an enterprise’s mobile workforce and clients, increasing
productivity while broadening service access to any user equipped with a desktop, smartphone, or tablet.
Other Products and Solutions
We offer a broad range of other digital media products and solutions. Information about other products not referenced here
can be found on our corporate website, www.adobe.com, under the “Products” tab available in the “Menu”.
COMPETITION
The markets for our products and services are characterized by intense competition, new industry standards, evolving
business and distribution models, disruptive software and hardware technology developments, frequent new product introductions,
short product life cycles, price cutting with resulting downward pressure on gross margins and price sensitivity on the part of
consumers. Our future success will depend on our ability to enhance and better integrate our existing products, introduce new
products on a timely and cost-effective basis, meet changing customer needs, provide best-in-class information security to build
customer confidence and combat cyber-attacks, extend our core technology into new applications and anticipate and respond to
emerging standards, business models, software delivery methods and other technological changes.
Digital Media
No single company has offerings identical to our Creative Cloud products and services, but we face collective competition
from a variety of point offerings, free products and downloadable apps. Our competitors include offerings from companies such
as Apple, Autodesk, Avid, Corel, Microsoft, Quark and others, as well as from many lower-end offerings available on touch-