Adobe 2011 Annual Report Download - page 59

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59
_________________________________________
(*) Percentage is greater than 100%.
Fiscal 2011 Revenue Compared to Fiscal 2010 Revenue
Revenue from Creative and Interactive Solutions increased $135.6 million during fiscal 2011 as compared to fiscal 2010.
The year-over-year increase in revenue was driven by continued licensing of the CS5 product family. During fiscal 2011, revenue
associated with our Creative Suite products increased 7% as compared to fiscal 2010. During fiscal 2011 as compared to fiscal
2010, the overall number of units licensed for Creative and Interactive Solutions increased and unit average selling prices remained
relatively stable.
Revenue from Digital Media Solutions increased $32.3 million during fiscal 2011 as compared to fiscal 2010. The growth
was primarily due to an increase in revenue associated with our video authoring products, and to a lesser extent, our digital imaging
products. Contributing to the growth was a 27% increase in revenue associated with Adobe Creative Suite Production Premium.
Photoshop point product revenue remained relatively stable in fiscal 2011 as compared to fiscal 2010. Both the overall number
of units licensed and unit average selling prices for Digital Media Solutions remained relatively stable during fiscal 2011 as
compared to fiscal 2010.
Revenue from Knowledge Worker increased $85.9 million during fiscal 2011 as compared to fiscal 2010. We attribute this
success to strong adoption of our Acrobat X product, which was released in the fourth quarter of fiscal 2010. During fiscal 2011
as compared to fiscal 2010, unit average selling prices for Knowledge Worker increased and the number of units licensed remained
relatively stable.
Revenue from Enterprise increased $91.0 million during fiscal 2011 as compared to fiscal 2010. The increase was primarily
due to our addition of products from the acquisition of Day to our Enterprise offerings and strong customer adoption of Day's
WEM solutions.
Revenue from Omniture increased $79.4 million during fiscal 2011 as compared to fiscal 2010. This increase was due to
continued demand for our Online Marketing Suite.
Revenue from Print and Publishing decreased $7.9 million during fiscal 2011 as compared to fiscal 2010. The decrease
was primarily due to lower Shockwave revenue and the release of Coldfusion 9 at the end of fiscal 2009 for which a comparable
release did not occur in the current year. Also contributing to the decline was a one-time large deal in Adobe Captivate and our
Tech Communications products during fiscal 2010 that did not recur in fiscal 2011.
Fiscal 2010 Revenue Compared to Fiscal 2009 Revenue (Prior year information below has been updated to reflect our fiscal
2011 segment changes)
Revenue from Creative Solutions increased $246.0 million during fiscal 2010 as compared to fiscal 2009 primarily due to
strong licensing of CS4 during fiscal 2010 until the release of CS5, as well as strong adoption of CS5 beginning in the second
quarter of fiscal 2010. The increase was driven largely by a 23% increase in Creative Suite products related revenue as compared
to the prior year. Excluding large enterprise license agreement (“ELA”) deals, the overall number of units licensed increased and
unit average selling prices remained relatively stable during fiscal 2010 as compared to fiscal 2009.
Revenue from Digital Media Solutions increased $98.9 million during fiscal 2010 as compared to fiscal 2009. The increase
was primarily due to an increase in revenue associated with our image editing products and to a lesser extent our video authoring
products. Contributing to the increase in revenue was growth of 24% in our Photoshop point product revenue coupled with a
27% increase in Creative Suite Production Premium revenue. Excluding ELA deals, the overall number of units licensed increased
and unit average selling prices remained relatively stable during fiscal 2010 as compared to fiscal 2009.
Revenue from Knowledge Worker increased $96.7 million during fiscal 2010 as compared to fiscal 2009. We attribute this
success to strength in enterprise licensing of Acrobat and improved economic conditions in certain markets and geographies where
we focus on Acrobat adoption. An increase in the number of units licensed also contributed to the increase in revenue. Unit average
selling prices, excluding large ELA deals, have remained relatively stable.
Revenue from Enterprise increased $53.8 million during fiscal 2010 as compared to fiscal 2009 due to increased adoption
of our LiveCycle and Adobe Connect products as well as the acquisition of Day, which closed late in the fourth quarter of fiscal
2010 and contributed $5.4 million in revenue.
Revenue from Omniture increased $340.2 million during fiscal 2010 as compared to fiscal 2009. We acquired Omniture in
the fourth quarter of fiscal 2009 and therefore do not have a full fiscal year of revenue for 2009 in which to provide a comparison
between fiscal years.
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