Adobe 2011 Annual Report Download - page 58

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58
Our subscription revenue is comprised primarily of fees we charge for our hosted service offerings including our hosted
online business optimization services. We recognize subscription revenue ratably over the term of agreements with our customers,
beginning on the commencement of the service. Of the $450.7 million, $386.8 million and $74.6 million in subscription revenue
for fiscal years 2011, 2010 and 2009, respectively, approximately $387.4 million, $340.6 million and $44.4 million, respectively,
is from our Omniture segment with the remaining amounts representing our other business offerings.
We expect our subscription revenue will increase as a result of our investments in new SaaS and subscription models that
will allow us to target new users.
Our services and support revenue is comprised of consulting, training and maintenance and support, primarily related to
the licensing of our enterprise, developer and platform products and the sale of our hosted online business optimization services.
Our support revenue also includes technical support and developer support to partners and developer organizations related to our
desktop products. Our maintenance and support offerings, which entitle customers to receive product upgrades and enhancements
or technical support, depending on the offering, are recognized ratably over the term of the arrangement.
Segments
In fiscal 2011, we categorized our products into the following segments:
• Creative and Interactive Solutions—Our Creative and Interactive Solutions segment focuses on delivering a
complete professional line of integrated tools for a full range of design and publishing and developer tasks to an
extended set of customers.
• Digital Media Solutions—Our Digital Media Solutions segment contains our professional imaging and video
products and focuses on many of the same creative professional customers as our Creative and Interactive Solutions
business.
• Knowledge Worker—Our Knowledge Worker segment focuses on the needs of knowledge worker customers,
providing essential applications and services to help them share information and collaborate. This segment contains
our Acrobat family of products and our on-demand, web-based, electronic signature solutions resulting from our
acquisition of EchoSign.
• Enterprise—Our Enterprise segment provides server-based Customer Experience Management Solutions
to enterprise and government customers to optimize their information intensive customer-facing processes
and improve the overall customer experience of their constituents. This segment contains our Adobe Connect, Day
and LiveCycle lines of products.
• Omniture—Our Omniture segment provides web analytics and online business optimization products and services
to manage and enhance online, offline and multi-channel marketing initiatives.
• Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse
publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Segment Information (dollars in millions)
Creative and Interactive Solutions
Percentage of total revenue
Digital Media Solutions
Percentage of total revenue
Knowledge Worker
Percentage of total revenue
Enterprise
Percentage of total revenue
Omniture
Percentage of total revenue
Print and Publishing
Percentage of total revenue
Total revenue
Fiscal
2011
$ 1,713.2
41%
625.8
15%
740.2
18%
442.7
10%
476.1
11%
218.3
5%
$ 4,216.3
Fiscal
2010
$ 1,577.6
42%
593.5
16%
654.3
17%
351.7
9%
396.7
10%
226.2
6%
$ 3,800.0
Fiscal
2009
$ 1,331.6
45%
494.6
17%
557.6
19%
297.9
10%
56.5
2%
207.7
7%
$ 2,945.9
% Change
2011-2010
9 %
5 %
13 %
26 %
20 %
(3)%
11 %
% Change
2010-2009
18%
20%
17%
18%
*
9%
29%
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