Adobe 2011 Annual Report Download - page 15

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With our LiveCycle offerings, we enable our customers to eliminate paper and move to automated forms-based workflows,
which continue to be key challenges in enterprises and governments around the world. Paper remains prevalent throughout industries
and governments, and many organizations are seeking to drive down operational costs related to paper use and workflows involving
paper-based documents. During the past decade, there has been considerable progress made towards moving away from paper-
based workflows. However, we believe there still remains a significant opportunity to deliver solutions that focus on this opportunity.
Adobe Connect provides capabilities for live web conferencing, as well as delivering on-demand rich presentations through
an on-premise server or as a hosted service and for recording and delivering such content later. Web conferencing services are
provided via the ubiquitous Adobe Flash Player client on PCs, as well as through smartphone and tablet device applications running
natively on operating systems such as Apple iOS and Android.
In the fall of 2011, we announced we would align our enterprise go-to-market efforts around our digital marketing solutions.
As part of this decision, we indicated our LiveCycle and Connect offerings will be focused primarily on two key vertical industries:
financial services and government. For these customers, we offer comprehensive, scalable, secure and reliable server products,
SaaS offerings and tools to develop applications tailored to their specific information and business process requirements.
Print and Publishing Segment
Our Print and Publishing business segment contains several of our products and services that address diverse market
opportunities including eLearning solutions, technical document publishing, web application development and high-end printing.
These opportunities and the key products we offer to address them in fiscal 2012 are reviewed below.
Increasingly, eLearning solutions are becoming more prevalent as a means to create and deliver online and electronic
learning experiences. These experiences range from online assessments, surveys and quizzes—to online reference and instruction
manuals—to real time learning and web-based collaboration experiences. We believe we have a rich legacy in the development
and delivery of eLearning tools, and can innovate by providing new features and platform reach for eLearning content delivery
with our set of offerings.
Our ColdFusion offering provides fast and easy ways to build and deploy powerful internet applications. Developers can
extend or integrate ColdFusion with Java or .NET applications, connect to enterprise data and applications, create and interact via
web services, or interface with SMS on mobile devices or instant messaging clients. ColdFusion can also be used for business
reporting, rich-forms generation, printable document generation, full-text search and graphing and charting-enabling customers
to more fully engage their constituents with better web experiences.
Graphics professionals and professional publishers require quality, reliability and efficiency in production printing, and we
believe our printing technology provides advanced functionality to meet the sophisticated requirements of this marketplace. As
high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are uniquely positioned to
be a supplier of software and technology based on the Adobe PostScript and Adobe PDF standards for use by this industry. We
generate revenue by licensing our technology to OEMs that manufacture workflow software, printers and other output devices.
In fiscal 2012, we plan to continue to enhance PostScript as well as utilize PDF enhancements to maintain these formats as standards
in publishing and printing work flows.
Fiscal 2012 Business Segment Products
Digital Media —Creative Products
Adobe After Effects—software used to create sophisticated animation, motion graphics and visual effects found in television
broadcast, film, DVD authoring and the web; provides 2D and 3D compositing, animation and visual effects tools, as well as
advanced features such as motion tracking and stabilization, advanced keying and warping tools, and more than 250 additional
visual and additional audio effects.
Adobe Audition—a professional audio editing environment designed for demanding audio and video professionals; provides
advanced audio mixing, editing and effects processing capabilities.
Adobe Creative Cloud—a new, comprehensive offering of creative services, Creative Suite desktop applications, Adobe
Touch Apps, and community features that together are expected to be offered in fiscal 2012 on a subscription basis.
Adobe Creative Suite Design Premium—an integrated software solution that creative professionals can use as a platform
for print, web and mobile content publishing; combines Acrobat Pro, Dreamweaver, Flash Catalyst, Flash Professional, Illustrator,
InDesign and Photoshop Extended technologies with a file management and control center called Adobe Bridge, a tool used to
produce innovative and compelling content for a broad range of mobile phones and consumer electronics devices called Adobe
Device Central, and Adobe Connect software that enables users to instantly communicate and collaborate through easy-to-use,
easy-to-access online personal meeting rooms.
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