Adobe 2010 Annual Report Download - page 64

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64
• Knowledge Worker—Our Knowledge Worker segment focuses on the needs of knowledge worker customers,
providing essential applications and services to help them share information and collaborate. This segment contains
our Adobe Acrobat family of products.
• Enterprise—Our Enterprise segment provides server-based CEM solutions to enterprise and government customers
to optimize their information intensive customer-facing processes and improve the overall customer experience of
their constituents. This segment contains our Adobe LiveCycle and Adobe Connect product lines.
• Omniture—Our Omniture segment provides Web analytics and online business optimization products and services
to manage and enhance online, offline and multi-channel business initiatives.
• Platform—Our Platform segment includes client and developer technologies, such as Adobe Flash Player, Adobe
Flash Lite, Adobe AIR, Adobe Flex, Adobe Flash Builder, ColdFusion, and also encompasses products and
technologies created and managed in other Adobe segments.
• Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse
publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Segment Information (dollars in millions)
Fiscal
2010
Fiscal
2009
Fiscal
2008
% Change
2010-2009
% Change
2009-2008
Creative Solutions ..................................
2,056.5
1,702.1
2,072.8
21
%
(18
)%
Percentage of total revenue ................
54
%
58
%
58
%
Knowledge Worker ................................
654.4
557.6
757.7
17
%
(26
)%
Percentage of total revenue ................
18
%
19
%
21
%
Enterprise ...............................................
355.0
300.9
306.2
18
%
(2
)%
Percentage of total revenue ................
9
%
10
%
9
%
Omniture ................................................
360.6
26.3
—
*
*
Percentage of total revenue ................
9
%
1
%
—
%
Platform .................................................
178.9
181.0
231.6
(1
)%
(22
)%
Percentage of total revenue ................
5
%
6
%
6
%
Print and Publishing ...............................
194.6
178.0
211.6
9
%
(16
)%
Percentage of total revenue ................
5
%
6
%
6
%
Total revenue .........................................
3,800.0
2,945.9
3,579.9
29
%
(18
)%
_________________________________________
* Percentage is greater than 100%.
Fiscal 2010 Revenue Compared to Fiscal 2009 Revenue
Revenue from Creative Solutions increased $354.4 million during fiscal 2010 as compared to fiscal 2009 primarily due
to strong licensing of CS4 during fiscal 2010 until the release of CS5, as well as strong adoption of CS5 beginning in the
second quarter of the fiscal year. The increase was driven largely by a 23% increase in both Creative Suites and Photoshop
point product revenue as compared to the prior year. The overall number of units licensed increased 23% when compared to
fiscal 2009. Unit average selling prices, excluding large enterprise license agreement (“ELA”) deals, remained relatively
stable during fiscal 2010 as compared to fiscal 2009.
Revenue from Knowledge Worker increased $96.8 million during fiscal 2010 as compared to fiscal 2009. We attribute
this success to strength in enterprise licensing of Acrobat and improved economic conditions in certain markets and
geographies where we focus on Acrobat adoption. A 19% increase in the number of units licensed also contributed to the
increase in revenue. Unit average selling prices, excluding large ELA deals, have remained relatively stable.
Revenue from Enterprise increased $54.1 million during fiscal 2010 as compared to fiscal 2009 due to increased
adoption of our LiveCycle and Connect products as well as the acquisition of Day, which closed late in the fourth quarter of
fiscal 2010 and contributed $5.4 million in revenue.
Revenue from Omniture increased $334.3 million during fiscal 2010 as compared to fiscal 2009. We acquired Omniture
in the fourth quarter of fiscal 2009 and therefore do not have a full fiscal year of revenue for 2009 in which to provide a
comparison between fiscal years.