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ADOBE SYSTEMS INCORPORATED
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
103
Purchased and other intangible assets, net by reportable segment as of December 3, 2010 and November 27, 2009 were
as follows (in thousands):
2010
2009
Creative Solutions ................................................................................................
$
20,617
$
124,178
Knowledge Worker ..............................................................................................
9,455
23,041
Enterprise .............................................................................................................
80,092
6,588
Omniture .............................................................................................................
344,059
358,204
Platform ...............................................................................................................
1,208
9,159
Print and Publishing .............................................................................................
1,832
6,218
Purchased and other intangible assets, net .......................................................
$
457,263
$
527,388
Purchased and other intangible assets subject to amortization as of December 3, 2010 and November 27, 2009 were as
follows (in thousands):
2010
2009
Cost
Accumulated
Amortization
Net
Cost
Accumulated
Amortization
Net
Purchased technology ...........................
260,198
(61,987
)
198,211
586,952
(387,731
)
199,221
Localization ..........................................
14,768
(9,355
)
5,413
20,284
(15,222
)
5,062
Trademarks ...........................................
172,019
(136,480
)
35,539
172,030
(104,953
)
67,077
Customer contracts and relationships ...
398,421
(197,459
)
200,962
363,922
(159,450
)
204,472
Other intangibles ...................................
51,265
(34,127
)
17,138
54,535
(2,979
)
51,556
Total other intangible assets .................
636,473
(377,421
)
259,052
610,771
(282,604
)
328,167
Purchased and other intangible assets ...
896,671
(439,408
)
457,263
1,197,723
(670,335
)
527,388
During the first half of fiscal 2010, purchased and other intangible assets from prior acquisitions, primarily Macromedia,
became fully amortized and were removed from the balance sheet. Amortization expense related to purchased and other
intangible assets was $156.7 million, $151.3 million and $184.4 million for fiscal 2010, 2009 and 2008, respectively. Of
these amounts, for fiscal 2010, 2009 and 2008, $84.5 million, $88.3 million and $116.1 million, respectively, was included in
cost of sales.
Purchased and other intangible assets are amortized over their estimated useful lives of 1 to 13 years. As of December 3,
2010, we expect amortization expense in future periods to be as follows (in thousands):
Fiscal Year
Purchased
Technology
Other Intangible
Assets
2011 .......................................................................................................................
$
44,306
$
57,980
2012 .......................................................................................................................
42,699
29,374
2013 .......................................................................................................................
38,691
27,029
2014 .......................................................................................................................
35,801
26,191
2015 .......................................................................................................................
30,938
25,777
Thereafter ...............................................................................................................
5,776
92,701
Total expected amortization expense .................................................................
$
198,211
$
259,052