Adobe 2010 Annual Report Download - page 27

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and graphing and charting—enabling customers to more fully engage their constituents with better Web experiences. Our
ColdFusion business improved during fiscal 2010 due to the improving macro-economic environment, as well as due to
continued innovation in the products’ feature sets to address the evolving needs of ColdFusion developers. We will continue
to invest in the capabilities ColdFusion platform in fiscal 2011 to maintain and grow revenue in this market.
Graphics professionals and professional publishers require quality, reliability and efficiency in production printing, and
we believe our printing technology provides advanced functionality to meet the sophisticated requirements of this
marketplace. As high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are
uniquely positioned to be a supplier of software and technology based on the Adobe PostScript and Adobe PDF standards for
use by this industry. We generate revenue by licensing our technology to OEMs that manufacture workflow software,
printers and other output devices.
In fiscal 2010, we maintained our OEM PostScript revenue through continued innovation with PostScript technologies.
In 2011, we plan to continue to enhance PostScript as well as utilize PDF enhancements to maintain these formats as
standards in publishing and printing work flows.
Print and Publishing Products
Adobe Authorware—a legacy rich media authoring tool used to develop caption based eLearning on Windows and
Macintosh based platforms; use of the product ranges from creating Web-based tutorials to simulations incorporating audio
and video; applications developed with Adobe Authorware can be delivered on the Web, over corporate networks or on CD-
ROM.
Adobe Captivate—enables users to rapidly create professional and engaging eLearning content—including software
simulation, quizzes, animation and multi-media—and deliver the content in Adobe Flash and other formats; the content can
be created without any programming or multi-media skills and can be published to CD/DVDs and Learning Management
Systems used in training, sales, marketing and customer support applications; often used in combination with Adobe
Connect, Adobe Captivate provides a robust technology solution to bring understanding and retention to end users of rapid
training and eLearning solutions.
Adobe ColdFusion—provides a server-scripting environment and a set of features used by organizations for building
database-driven scalable applications that are accessible through Web browsers, Adobe Flash Player and Adobe AIR; built on
an open Java technology architecture and can be deployed on third-party Java application servers that support the J2EE
specification.
Adobe ColdFusion Builder—new development tool for building ColdFusion applications; provides a unified,
customizable and extensible development environment to code applications, manage servers and deploy projects.
Adobe ColdFusion in the Cloud—new hosted service available in beta release; enables developers to build ColdFusion
applications through the Amazon Web Services environment with access to the capabilities of ColdFusion as a hosted
service.
Adobe Contribute—an easy-to-use tool to update and publish Web content, designed for non-technical business users
who need to make minor changes to intranet and Internet Websites that conform to the structure, style, layout and site
standards setup by a Website administrator; streamlines the Web content maintenance process and provides Website
administrators with a set of simple content management functionality to manage and administer Websites; also provides
bloggers with a simple tool to create and update their blogs.
Adobe Director—a tool for creating professional multimedia content that combines images, text, audio and video into
presentations, interactive experiences and prototypes; for Websites, it provides users with the ability to deliver multimedia
content that supports three dimensional content and animations for use in various markets, including education, games and
commerce; also enables the creation of fixed-media content for CD titles and DVD titles in the entertainment, education and
corporate training markets.
Adobe eLearning Suite—a set of software for creating professional eLearning courseware; includes capabilities of
Captivate, Flash Professional, Dreamweaver, Photoshop Extended, Acrobat, Presenter, Soundbooth, Bridge and Device
Central CS5.
Adobe FrameMaker—an application for authoring and publishing long, structured, content-rich documents including
books, documentation, technical manuals and reports; provides users a way to publish their content to multiple output
formats, including print, Adobe PDF, HTML, XML and Microsoft Word.