Adobe 2010 Annual Report Download - page 26

Download and view the complete annual report

Please find page 26 of the 2010 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 144

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144

26
Adobe Test&Target—hosted software which provides users such as marketers the capabilities to make their online
content and offers more relevant to their customers, yielding the potential for greater customer conversion; provides an
intuitive interface for rapidly designing and executing tests, creating audience segments and targeting content.
Online Analytics
Adobe Discover—hosted software which provides users such as Web analysts and online marketers with real-time
visitor information and insight; enables businesses to understand a comprehensive, multi-dimensional view of their customers
through accurate and timely information such that they can make informed decisions to improve the performance of their
business.
Adobe SiteCatalyst—hosted software which provides customers and users such as marketers the ability to capture, store
and analyze information generated by their Websites and other sources and to gain real-time business insights via charts,
graphs and dashboards into the performance and efficiency of marketing and sales initiatives and other business processes;
built on a scalable and flexible computing architecture.
Adobe Survey—hosted software which helps organizations design, create and implement online surveys to measure
audience sentiment.
Multi-Channel Analytics
Adobe Insight—on-premise software which enables organizations to quickly analyze large volumes of rapidly evolving
data in real-time; provides users with charting and visualization capabilities to assist them with making quick business
decisions that can improve overall business performance; accepts data from any source, including data warehouses and
business intelligence tools.
Adobe Insight for Retail—on-premise software which provides organizations with rapid customer insights using real-
time analysis of large volumes of continuously changing point-of-sale, kiosk and inventory data; helps users correlate data to
online interactions for a deeper understanding of customer responses across multiple channels.
Omniture Open Business Analytics Platform
Adobe DataWarehouse—contains the information captured by Adobe SiteCatalyst, our core Omniture business product
offering, and other Omniture business applications.
Adobe Genesis—contains application programming interfaces to integrate and augment analytics data with relevant data
from Internet and enterprise applications and data from a growing number of online and offline channels to enable business
optimization.
Print and Publishing Segment
Our Print and Publishing business segment contains several of our mature products and services which address diverse
market opportunities including eLearning solutions, technical document publishing, Web application development and high-
end printing. Our focus on these markets enabled year-over-year revenue growth in fiscal 2010. These opportunities and the
key products we offer to address them in fiscal 2011 are reviewed below.
Increasingly, eLearning solutions are becoming more prevalent as a means to create and deliver online and electronic
learning experiences. These experiences range from online assessments, surveys and quizzes—to online reference and
instruction manuals—to real time learning and Web-based collaboration experiences. We believe we have a rich legacy in the
development and delivery of eLearning tools, and can innovate by providing new features and platform reach for eLearning
content delivery with our set of offerings.
In the third quarter of fiscal 2010, we delivered version 2 of our Adobe eLearning Suite, which is a complete set of tools
for creating professional eLearning courseware. The new release enables accelerated content development with the
capabilities of the new version 5 of our Adobe Captivate software. Captivate 5 adds improved software demonstrations,
interactive simulations, branching scenarios, and quiz capabilities to its already robust set of features which are used to create
and maintain eLearning courseware.
At the end of fiscal 2010, we moved the management and development of our ColdFusion product line into our Print
and Publishing business. Our ColdFusion offering provides fast and easy ways to build and deploy powerful Internet
applications. Developers can extend or integrate ColdFusion with Java or .NET applications, connect to enterprise data and
applications, create and interact via Web services, or interface with SMS on mobile devices or instant messaging clients.
ColdFusion can also be used for business reporting, rich-forms generation, printable document generation, full-text search