Adobe 2007 Annual Report Download - page 4

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4
PRODUCTS AND SERVICES OVERVIEW
In fiscal 2007, we categorized our products and services into the following segments: Creative Solutions, Knowledge
Worker Solutions, Enterprise and Developer Solutions, Mobile and Device Solutions and Other. Effective in the first quarter
of fiscal 2008, we will combine Knowledge Worker Solutions and Enterprise and Developer Solutions to create a new
segment called Business Productivity Solutions. As part of this realignment, we will move responsibility for Flex Builder,
the Flex Software Development Kit (“SDK”) and our ColdFusion product line to our Platform Business Unit. Accordingly,
we have adjusted the categorization of our products and services into the following segments: Creative Solutions, Business
Productivity Solutions, Mobile and Device Solutions and Other. Additionally, in the first quarter of fiscal 2008, we will
rename Print and Classic Publishing Business Unit to Print Publishing Business Unit. This overview, organized by new
segments, combines an explanation of our various market opportunities with a summary of our fiscal 2007 results and a
discussion of our strategies to address our market opportunities in fiscal 2008 and beyond.
Creative Solutions Segment
Creative Solutions Market Opportunity
Our Creative Solutions segment focuses primarily on the needs of the creative professional customer. Creative
professionals include graphic designers, production artists, Web designers and developers, user interface designers, writers,
videographers, photographers and prepress professionals who use and rely on Adobe’ s solutions for professional publishing,
Web design and development, professional photography, video production, animation and motion graphic production and
printing visually rich information.
Our software tools are used by creative professionals to create much of the printed and on-line information people see
and read every day, including newspapers, magazines, Web sites, catalogs, advertisements, brochures, product
documentation, books, memos, reports and banners. Our tools are also used to create and enhance visually rich content,
including video, animation and mobile content, that is created by multimedia, film, television, audio and video producers who
work in advertising, Web design, music, entertainment, corporate and marketing communications, product design, user
interface design, sales training, printing, architecture and fine arts. Knowledge workers, hobbyists and high end consumers
are also attracted to our creative products to create and deliver content that is of creative professional quality.
Our offerings in the creative solutions market extend to real-time rich media solutions which give business users the
control to upload, manage, enhance and publish dynamic rich content with minimal IT support. Our offerings also extend to
the delivery of rich media through streaming media and a flexible development environment for creating and delivering
innovative, interactive media applications. Our media products and services enable broadcasters, events organizers and
marketers to reach the broadest possible audience via a rich Flash platform.
As technology continues to improve, the market dynamics for these creative professionals continue to evolve. Due to the
ever changing ways in which people choose to receive information, creative professionals look to their software tools as a
means to make their information impactful and to repurpose content across a variety of media and applications. They desire
greater efficiency from the software they use to streamline their publishing and content creation workflows and to effectively
manage their assets. They also look for new and innovative ways to deliver their content and information to hand-held
devices such as mobile handsets and consumer electronic devices.
Adobe’ s brand and customer loyalty in this market continues to be strong. Creative professional customers license
upgrades and new units of our Creative Solutions products due to the high degree of innovative new features and significant
productivity gained through their use. They also frequently purchase license upgrades and new units of these products when
they buy new computers, or migrate to new or updated operating systems.
In addition, knowledge workers at work and hobbyists at home license our Creative Solutions products. Knowledge
workers desire professional-quality products to accomplish tasks such as creating visually-rich sales presentations,
engineering or architectural proposals, real estate flyers and school year books. Hobbyists use our tools to create distinctive
online communications and photo albums, community newsletters, Web blogs, animations, videos and Web sites for family,
friends or community organizations.