Adobe 2007 Annual Report Download - page 27

Download and view the complete annual report

Please find page 27 of the 2007 Adobe annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 124

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124

27
price. We believe we have a strong product and can successfully compete with these types of applications based upon the
quality and features of the Adobe PageMaker product, its strong brand among users and its widespread adoption among
printer service bureaus.
In printing technologies, we believe the principal competitive factors for OEMs in selecting a page description language
or a printing technology are product capabilities, market leadership, reliability, price, support and engineering development
assistance. We believe that our competitive advantages include our technology competency, OEM customer relationships and
our intellectual property portfolio. Adobe PostScript faces competition from Hewlett-Packard’ s proprietary PCL page
description language and from developers of other page description languages based on the PostScript language standard,
including Global Graphics and Xionics. In addition, as previously discussed, Microsoft has shipped its next generation
operating system called Windows Vista. It includes a new document format called XPS which competes with Adobe PDF
and our Adobe PostScript technologies and solutions.
In eLearning content authoring, our Authorware product faces competition from vertically focused eLearning content
authoring solutions such as Sumtotal Systems, Inc. Competition is based on the quality and features of products, ease-of-use
and price. We believe we have a strong product and can successfully compete based upon the quality and features of the
Macromedia Authorware product and its strong brand among users, and its widespread adoption among eLearning content
publishers.
In interactive simulations/eLearning, our Adobe Captivate product faces competition from general content development
tools such as Microsoft PowerPoint, screen recording tools such as Techsmith’ s Camtasia and more advanced eLearning and
software simulation solutions such as Firefly or OnDemand. Competition is based on speed of development and features of
products, ease-of-use and price. We believe we have a strong product and can successfully compete based upon the quality
and features of the Adobe Captivate product, its strong brand among users and its widespread adoption among training
developers.
In Web content management, our Adobe Contribute product faces competition from solutions that provide for the simple
creation of blogs and “Wikis,” as well as basic content publishing products such as Microsoft Word and Microsoft
SharePoint, and, large-scale Web content management systems from companies such as Interwoven, Vignette, IBM and
Oracle. Competition is based on the usability, quality and features of products, the level of customization and integration with
other Web content management components, the integration with Web design tools, the number of hardware platforms
supported, service and price. We believe we can successfully compete based upon the usability and price of the Adobe
Contribute product, strong brand among users and integration with other Web content management components.
In multimedia content authoring, our Director product faces competition from a variety of multimedia content authoring
tools. Competition is based on the quality and features of products, ease-of-use and price. We believe we have a strong
product and can successfully compete based upon the quality and features of the Adobe Director product, its strong brand
among users, its widespread adoption among content developers and publishers and the widespread proliferation of the
Shockwave Player.
In technical Web authoring and publishing, our Adobe RoboHelp product faces competition from large-scale Web
publishing systems, XML-based Web publishing companies, as well as lower-end publishing products such as Microsoft
Word. Competition is based on the quality and features of products, the level of customization and integration with other
publishing system components, the number of hardware platforms supported, service, and price. We believe we can
successfully compete based upon the quality and features of the Adobe RoboHelp product.
Our Adobe JRun product competes with large Java application server vendors as well as products available at no cost
including the Tomcat Java Servlet Engine provided by the Apache Foundation.