Adobe 2007 Annual Report Download - page 12

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12
projects. In addition, the Acrobat 8 family of products provides a new user interface and additional functionality to address
specific customer workflow issues in vertical markets such as architecture, engineering, construction, manufacturing,
education, government and financial services. These enhanced capabilities helped to continue the increase of our penetration
of Acrobat desktop licenses in enterprises, thereby helping our business to grow.
Success with adoption of our Creative Suite products has also contributed to broader adoption of Acrobat in the creative
professional market. Acrobat Professional 8 is included in four of the six new CS3 products that we began shipping in the
second quarter of fiscal 2007, and utilization of Acrobat pre-press, printing and collaboration functionality is a critical
component of creative customer workflows. As such, adoption of Acrobat through the Creative Suite product family has
resulted in an increasing amount of Acrobat Professional revenue being reported in our Creative Solutions Segment during
the year.
To supplement our vertical market focus with Acrobat, we shipped an updated version of Adobe Acrobat 3D in the
second quarter of fiscal 2007. Acrobat 3D extends document-based 3D design collaboration capabilities to virtually anyone
in the design supply chain—from engineers to manufacturers. Acrobat 3D utilizes Adobe PDF as a cross-platform standard to
share complex 2D and 3D content without the need for using proprietary viewing technology for recipients receiving such
content.
Over the course of fiscal 2007, we also continued to focus on the Web conferencing market opportunity with our
Acrobat Connect product line which is licensed by customers as server-based software, or licensed as a hosted service that we
provide. This approach focuses on charging meeting organizers for the ability to host meetings, and allows for participants to
join meetings for free utilizing the Adobe Flash player.
Knowledge Worker Strategy
In fiscal 2008, we plan to continue to market the benefits of our knowledge worker solutions to small and medium-sized
businesses, large enterprises and government institutions around the world. With our Acrobat family of products, we intend
to continue to increase our seat penetration in these markets through the utilization of our corporate and volume licensing
programs. We also intend to increase our focus on marketing and licensing Acrobat in vertical markets such as education,
financial services, telecommunications, government, manufacturing and the architecture, engineering and construction
markets.
We also plan to deliver new capabilities as part of the Acrobat family of products which focus on creating additional
value for users in document-intensive vertical markets which require more advanced features and solutions. In addition, we
intend to provide easier, more broad-based solutions and hosted services to users requiring basic and easy-to-use document
authoring, collaboration and file storage capabilities.
With our Acrobat Connect product, we intend to increase awareness of our solution in targeted horizontal markets such
as training and marketing, as well as targeted vertical markets such as manufacturing, financial services and
telecommunications. We also intend to market the benefits of how our Acrobat and Acrobat Connect solutions can be used
together to meet the synchronous and asynchronous collaboration needs in the marketplace. With the broad distribution and
reach of our free Adobe Reader, we also intend to expose the capabilities of Acrobat Connect to potentially new users with a
simple-to-adopt business model based on monthly or annual subscription fees.
Knowledge Worker Products
Adobe Acrobat 3D—enables collaboration between extended teams of designers and engineers to more securely and
reliably communicate, visualize and document architectural and manufacturing designs using 3D data; allows users to
insert and publish 3D designs from major CAD applications in Adobe PDF documents that can easily be shared with
suppliers, partners and customers using the free Adobe Reader software.
Adobe Acrobat Connect—a rich Web-based communication system which enables organizations to reduce the costs of
travel and increase the effectiveness of online training, marketing events, sales meetings and collaborative Web conferencing
solutions which are instantly accessible by customers, partners and employees using Adobe Flash Player; consists of a core
Connect Events Server or hosted service, and modules that provide specific application functionality, including Connect
Training and Connect Events; can be deployed with either some or all of these components together; Connect Training allows