Adobe 2007 Annual Report Download - page 3

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3
Forward-Looking Statements
In addition to historical information, this Annual Report on Form 10-K contains forward-looking statements, including
statements regarding product plans, future growth and market opportunities which involve risks and uncertainties that could
cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to
such differences include, but are not limited to, those discussed in this section under “Risk Factors”. You should carefully
review the risks described herein and in other documents we file from time to time with the Securities and Exchange
Commission (“SEC”), including the Quarterly Reports on Form 10-Q to be filed in 2008. When used in this report, the words
“expects,” “could,” “would,” “may,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “targets,” “estimates,”
“looks for,” “looks to,” and similar expressions, as well as statements regarding our focus for the future, are generally
intended to identify forward-looking statements. You should not place undue reliance on these forward-looking statements
which speak only as of the date of this Annual Report on Form 10-K. We undertake no obligation to publicly release any
revisions to the forward-looking statements or reflect events or circumstances after the date of this document.
PART I
ITEM 1. BUSINESS
Founded in 1982, Adobe Systems Incorporated is one of the largest and most diversified software companies in the
world. We offer a line of creative, business and mobile software and services used by creative professionals, designers,
knowledge workers, high-end consumers, original equipment manufacturer (“OEM”) partners, developers and enterprises for
creating, managing, delivering and engaging with compelling content and experiences across multiple operating systems,
devices and media. We distribute our products through a network of distributors and dealers, value-added resellers (“VARs”),
systems integrators, independent software vendors (“ISVs”) and OEMs, direct to end users and through our own Web site at
www.adobe.com. We also license our technology to hardware manufacturers, software developers and service providers, and
we offer integrated software solutions to businesses of all sizes. We have operations in the Americas, Europe, Middle East
and Africa (“EMEA”) and Asia. Our software runs on personal computers with Microsoft Windows, Apple OS, Linux, UNIX
and various non-PC platforms, depending on the product.
Adobe was originally incorporated in California in October 1983 and was reincorporated in Delaware in May 1997. We
maintain executive offices and principal facilities at 345 Park Avenue, San Jose, California 95110-2704. Our telephone
number is 408-536-6000. We maintain a Web site at www.adobe.com. Investors can obtain copies of our SEC filings from
this site free of charge, as well as from the SEC Web site at www.sec.gov.
BUSINESS OVERVIEW
For more than 25 years, Adobe software and technologies have helped redefine how people engage with ideas and
information—anytime, anywhere and through any medium. The impact of our solutions is evident across many industries and
is felt by anyone who creates, views and interacts with information.
Today, through the delivery of powerful design, imaging and publishing software for print, Web and dynamic media
production, and by delivering a technology platform, we help people express, share, manage and collaborate on their ideas in
imaginative and meaningful new ways.
Our strategy is to address the needs of a variety of customers which include creative professionals—graphic designers,
Web designers, videographers, photographers and professional publishers; knowledge workers—teams of workers who share
and collaborate on high-value information; enterprise users—IT managers, line of business managers and executives; high-
end consumers—digital imaging and digital video hobbyists and enthusiasts; application developers and OEM partners such
as mobile device manufacturers, printer manufacturers, Internet service providers and developers.
We execute against this strategy by delivering products that support industry standards and can be deployed across
multiple computing environments. We also leverage our technology platform which utilizes our universal Adobe Reader and
Adobe Flash Player software and our new Adobe AIR software, formerly Adobe Integrated Runtime (“Adobe AIR”) which
enables developers to build and deploy rich Internet applications to the desktop. Our technology platform allows users of our
products and technologies to ensure reliable, secure and rich application experiences across desktops, browsers and devices.