Adobe 2006 Annual Report Download - page 21

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21
technologies, including Adobe Reader and Adobe Flash Player software. These solutions ensure reliable, secure
and rich application experiences across the broadest range of browsers, operating systems and devices.
Based on how these solutions allow consumers, enterprises and government agencies to present, deliver,
consume and interact with information and content, there exists an opportunity to monetize the use of our Reader
and Flash Player software. While typically provided for free, the widely used nature of both Flash Player and
Reader has created new opportunities with partners whereby we can generate revenue based on the deployment of
partner technology as part of our technology platform products.
In fiscal 2007, we will continue to explore monetization opportunities for our technology platform solutions,
as well as focus on the long-term strategic goal of developing a new cross-platform client (code named “Apollo”)
based on the Flash, PDF and HTML client technologies that will enable the creation of Web-enabled desktop
applications.
Platform Products
Adobe Reader ― software for reliable reviewing and printing of Adobe PDF files on a variety of hardware
and operating system platforms; when used with certain Adobe PDF files created with Adobe LiveCycle Reader
Extensions Server, Adobe Acrobat Professional, or Adobe Acrobat 3D, Adobe Reader also can be used to enable
collaborative workflows through the addition of collaboration features built into the Adobe PDF file; these
features include review and markup tools that normally are not present in the standard Adobe Reader product.
Adobe Flash Player — the most widely distributed rich client software on PCs and consumer electronic
devices, the Flash Player provides a runtime environment for text, graphics, animations, sound, video, application
forms and two-way communications.
Adobe Shockwave Player — a rich media player used for deploying multimedia content for use in internet
solutions including education, training, games and commerce.
OEM PostScript Opportunities
Graphics professionals and professional publishers require quality, reliability and efficiency in production
printing, and we believe our printing technology provides advanced functionality to meet the sophisticated
requirements of this marketplace. As high-end printing systems evolve and transition to fully digital, composite
workflows, we believe we are uniquely positioned to be a supplier of software and technology based on the
Adobe PostScript and Adobe PDF standards for use by hardware manufacturers in this industry. We generate
revenues by licensing our technology to OEMs that manufacture printers and other output devices.
OEM PostScript Products
Adobe PostScript — a printing and imaging page description language that delivers high quality output,
cross-platform compatibility and top performance for graphically-rich printing output from corporate desktop
printers to high-end publishing printers; gives users the power to create and print visually rich documents with
total precision; licensed to printing equipment manufacturers for integration into their printing products.
Adobe PDF Print Engine — a new, next-generation printing platform that enables complete, end-to-end PDF-
based workflows using common PDF technology to generate, preview, and print PDF files; allows PDF files to be
rendered natively throughout a workflow, providing performance benefits such as eliminating the need to flatten
transparent artwork.
Print and Classic Publishing Opportunities
In addition to the market opportunities and our businesses discussed previously, we offer a variety of
products and solutions which address many different and unique publishing market needs. Our Print and Classic
Publishing Business Unit focuses on these solutions, which address the diverse customer needs in markets such