Adobe 2006 Annual Report Download - page 20

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20
We also achieved strong unit adoption of our Flash Lite client on consumer electronics devices during the
fiscal year. Key customers such as Sony have licensed our Flash Lite for distribution on devices such as the Sony
PlayStation Portable and the Sony PlayStation 3.
In addition to client-based revenue, we have increased traction with our server-based solution FlashCast,
which provides data-based services that major wireless carriers such as NTT DoCoMo offer their subscribers. In
Japan, more than 7 million DoCoMo subscribers have signed up for an Adobe FlashCast based service in its first
year of availability. We also announced a relationship with Verizon to deliver Flash based services with Verizon
to their millions of subscribers in North America.
Mobile and Device Solutions Strategy
In fiscal 2007, we intend to continue our focus on client-based OEM revenue from our mobile and device
hardware customers to drive revenue growth in our business. We also intend to work closely with carriers in key
ecosystems to enable our authoring and content delivery solutions, and to leverage and extend our current
offerings to them. Geographically, we look to expand our presence in markets such as Europe, Japan, China, and
the United States. Our expansion will be driven by our own efforts, as well as those of key systems integration,
distribution, and content partners that we have already signed agreements with, or those who we intend to partner
with.
Mobile and Device Solutions Products
Adobe Reader LE — a version of the Adobe Reader specifically developed for mobile phones that renders
PDF documents on small-sized devices.
Macromedia Flash Lite — a version of the Adobe Flash Player specifically developed for many devices
ranging from smart phones to feature phones, and for other consumer electronic devices; designed to require
fewer device resources and can therefore operate on many devices from feature phones to TVs and digital video
recorders on many devices from smart phones and feature phones.
Macromedia Flash SDK — a software development kit specifically developed for bringing Flash based
content to consumer electronic devices; designed to require fewer device resources and can therefore operate on
many devices from game devices to TVs and digital video recorders.
Macromedia FlashCast — an end-to-end, client-server solution that is designed to effectively create, deliver
and use rich data services which are viewed as “channels” of information on mobile handsets; consists of the
FlashCast client software which is embedded on mobile devices such as mobile phones and is built based on the
Flash Lite runtime engine, and FlashCast server software which manages subscriber accounts, aggregates and
delivers FlashCast channel updates to subscribers, and generates billing transactions for fulfillment.
Other Business Segment
Our Other Business segment contains several of our products and services which address market
opportunities ranging from the diverse publishing needs of technical and business publishing, to our legacy type
and OEM printing businesses, to new strategic opportunities such as OEM revenue generated from our
technology platform – which includes the ubiquitous Adobe Reader and Adobe Flash Player clients. These
opportunities, and the products we offer to address them, are reviewed below in the following categories:
Platform, OEM PostScript, and Print and Classic Publishing.
Platform Opportunities
As previously discussed, central to our long term strategy is our technology platform which enables the
development of products and solutions that dramatically improves how businesses engage with their customers.
While our technology platform encompasses products and technologies created across all of Adobe’s segments,
the Platform Business Unit focuses on the development and delivery of our technology platform client