Adobe 2006 Annual Report Download - page 19

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19
Adobe Output Pak for mySAP.com — an SAP-certified server-based software application for document
generation that enables organizations to optimize their investment in their SAP solution by creating personalized,
professional-looking, customer-facing documents; provides an easy, fast, and cost-effective way to create and
maintain documents for the SAP environment; integrates directly with an SAP system to extract information
which is merged with a document template that defines the layout and formatting of the document; output can be
in a variety of formats, including Adobe PDF, print, fax, e-mail and the Web.
Adobe Web Output Pak — a server-based software application for document generation; creates documents
in PDF and HTML for presentation on the Web, and in Wireless Markup Language (“WML”) for presentation to
a wireless device; allows users to personalize and control the look of documents based on the data the documents
contain.
Macromedia ColdFusion— provides a server-scripting environment and a set of features used by
organizations for building database-driven scalable applications that are accessible through Web browsers and the
Adobe Flash Player; built on an open Java technology architecture and can be deployed on third-party Java
application servers that support the J2EE specification.
Mobile and Device Solutions Segment
Mobile and Device Solutions Market Opportunity
As hundreds of millions of people around the world adopt internet-connected hand-held phones and devices
as a means to communicate, collaborate and entertain, as well as consumer electronic devices such as digital
cameras, game consoles, music players, and electronic educational toys, we believe a significant opportunity
exists to offer solutions for these devices which provide for the creation and delivery of rich content, user
interfaces, and data services which allow users to engage with information more easily and effectively.
Our strategy in addressing the Mobile and Device Solutions market is to license Adobe mobile solutions,
including Adobe Flash Player, Adobe Reader LE, and Macromedia FlashCast, to device manufacturers and
telecommunications carriers that embed our technology on their platforms, enabling them to provide multimedia
content, documents and services to their customers. As Flash Player and Adobe Reader technology penetrates
digital devices and platforms, millions of developers will be able to use our content creation products to create
engaging consumer content and rich mobile business applications.
To support the delivery of content and services in these millions of devices, we offer client-server solutions
which leverage the broad deployment of our Flash Player and Adobe Reader technologies. FlashCast, the first of
these service delivery solutions, consists of client software built upon Macromedia Flash Lite runtime technology,
as well as server technology that manages the content being delivered to the mobile phone. Just as other Adobe
solutions such as Acrobat Connect are built upon our technology platform, we see market opportunities to bring
similar solutions to the mobile and device ecosystems.
Mobile and Device Solutions Business Summary
In fiscal 2006, despite the loss of deferred revenue due to purchase accounting adjustments made with the
integration of Macromedia at the beginning of the year, we achieved solid revenue results and strong unit
adoption of our client software on mobile and consumer electronic devices. As of September 30, 2006, our Flash
Lite client has been installed on more than 150 million devices worldwide – on over 150 different mobile handset
models and over 250 different device models. This success has been driven by key hardware OEM relationships
with companies such as Nokia, Sony/Ericsson, LG Electronics, BenQ Mobile, Motorola, and Samsung.
In addition to the key OEM relationships we have established, we achieved a milestone in the United States
market with the launch of Flash Lite for Qualcomm BREW on the Verizon network. This relationship signals the
start of the creation of a Flash Lite ecosystem in the United States, driven initially by the ability for Verizon
subscribers to view Flash-based content on their BREW enabled handsets.