Adidas 2003 Annual Report Download - page 52

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Please find page 52 of the 2003 Adidas annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Sports fashion is something exciting, unique and inspirational.
It is where sports passion meets fashion and is becoming an
increasingly important part of the sporting goods market. The demand
comes from premium fashion-conscious consumers who are more
likely to be over 25 than under. These products, are part of our
unique partnership with star designer Yohji Yamamoto. They target
cosmopolitan consumers who are looking for exclusive, style-leading
products that have relevant and differentiating characteristics.
48 STRATEGY OUR BRANDS AND DIVISIONS /// adidas SPORT STYLE
adidas Sport Style