Adidas 2003 Annual Report Download - page 42

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38 STRATEGY OUR BRANDS AND DIVISIONS
Our Product Portfolio /// One of the key strengths of our Group lies in the range of our brands.
Each brand, with its own distinct identity, is clearly focused to meet the needs of a
specific sector within the sporting goods market. This differentiation is crucial and helps us
maximize our impact with consumers.
adidas Sport
Performance ///
This is the largest
adidas division
(83% of adidas
sales) with prod-
ucts “engineered
to perform” for
athletes of all
abilities. Techno-
logical innovation
and a commitment
to performance are
the cornerstones
of this division.
adidas adidas Sport
Heritage ///
The products of
this division extend
the unique and
authentic heritage
of adidas to the
sports lifestyle
market. Revenues
from the Sport
Heritage division
currently comprise
17% of brand
adidas sales.
adidas Sport
Style ///
This division, which
first released
products in 2003,
targets the growing
set of cosmopolitan
consumers who are
looking for exclu-
sive, style-leading
products that have
relevant and
differentiating
characteristics.