Activision 2013 Annual Report Download - page 97

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78
ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2013 and 2012
(Amounts in millions)
Year Ended
December 31, 2013 December 31, 2012 $ Increase % Increase
Amount % of Total4 Amount % of Total4 (Decrease) (Decrease)
GAAP Net Revenues by Distribution Channel
Retail channels $2,701 59 % $ 3,013 62 %$ (312) (10) %
Digital online channels1 1,559 34 1,537 32 22 1
Total Activision and Blizzard 4,260 93 4,550 94 (290) (6)
Distribution 323 7 306 6 17 6
Total consolidated GAAP net revenues 4,583 100 4,856 100 (273) (6)
Change in Deferred Revenues2
Retail channels (247) 69
Digital online channels1 6 62
Total changes in deferred revenues (241) 131
Non-GAAP Net Revenues by Distribution Channel
Retail channels 2,454 57 3,082 62 (628) (20)
Digital online channels1 1,565 36 1,599 32 (34) (2)
Total Activision and Blizzard 4,019 93 4,681 94 (662) (14)
Distribution 323 7 306 6 17 6
Total non-GAAP net revenues3 $ 4,342 100 % $ 4,987 100 %$ (645) (13) %
1 Net revenues from digital online channels represent revenues from subscriptions and memberships, licensing royalties, value-added services, downloadable
content, digitally distributed products, and wireless devices.
2 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred revenues.
3 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
4 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
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