eTrade 2011 Annual Report Download - page 6

• margin accounts allowing customers to borrow against their securities;
• cross-border trading, which allows customers residing outside of the U.S. to trade in U.S. securities;
• access to international equities in Canada, France, Germany, Hong Kong, Japan and the United
Kingdom and foreign currencies, including the Canadian dollar, Euro, Hong Kong dollar, Yen and
Sterling; and
• research and trading idea generation tools that assist customers with identifying investment
opportunities including Analyst and Technical research, Consensus Ratings, and market commentary
from Morningstar, Dreyfus and BondDesk Group.
Long-Term Investing Products and Services
• use of the Investor Resource Center, which provides an aggregated view of our investing tools, market
insights, independent research, education and other investing resources;
• flexible advisory services through Online Advisor, our investment advice tool designed to provide
investors with actionable investment guidance, including recommended asset allocations ranging from
fully self-directed investing to 100 percent discretionary portfolio management from an affiliated
registered investment advisor;
• fixed income tools in our Bond Resource Center aimed at helping customers identify, evaluate and
implement fixed income investment strategies;
• retirement planning resources including Retirement QuickPlan, an easy-to-use, four-step calculator that
provides a customized action plan to help customers get on track with personal retirement savings
goals, and access to Chartered Retirement Planning CounselorsSM who can provide customers with
one-on-one portfolio recommendations and personalized plans;
• managed investment portfolio advisory services with an investment of $25,000 or more from an
affiliated registered investment advisor, which provides one-on-one professional portfolio
management;
• unified managed account advisory services with an investment of $250,000 or more from an affiliated
registered investment advisor, which provides customers the opportunity to work with a dedicated
investment professional to obtain a comprehensive, integrated approach to asset allocation,
investments, portfolio rebalancing and tax management;
• no fee and no minimum individual retirement accounts; plus, Rollover Specialists to guide customers
through the rollover process;
• access to more than 1,000 non-proprietary exchange-traded funds and over 8,000 non-proprietary
mutual funds;
• investing and trading educational services via online videos, web seminars and web tutorials; and
• FDIC insured deposit accounts, including checking, savings and money market accounts.
Corporate Services
We offer software and services for managing equity compensation plans for corporate customers. Our Equity
Edge platform facilitates the management of employee option plans, employee stock purchase plans and restricted
stock plans, including necessary accounting and reporting functions. This is a product of the trading and investing
segment since it serves as an introduction to E*TRADE for many employees of our corporate customers who
conduct equity option and restricted stock transactions, with our goal being that these individuals will also use our
other products and services. Our corporate services business received top ratings in overall satisfaction and loyalty
among broker plan administrators by Group Five, an independent consulting and research firm, in its 2011 Stock
Plan Administration Benchmarking Study.
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