Yamaha 2015 Annual Report Download - page 26

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Beach cleanup campaign in Vietnam
Turtle observation tour and beach cleanup campaign
Developing Future Leaders
Accepting interns in Japan
Through various corporate activities, the Yamaha Group is engaged in
activities to develop future leaders in countries and regions around
the world.
At the headquarters of Yamaha Motor, we have been accepting
roughly 10 students annually, for more than 20 years, from nearby
medical schools as interns studying industrial hygiene.
Also, in Japan, YEC* is in its 10th year of providing internships to
students who want to become engineers, and has a total of 32 interns as
of 2015.
*YEC
YAMAHA MOTOR ENGINEERING CO., LTD.
Environmental Conservation
Beach cleanup campaign
Beach cleanup activities aim to preserve beach environments, which
promote coastal fishing and marine sports. Group companies are
continuously engaged in these activities around the world.
In Vietnam, 300 employees participated in YMVN’s* beach cleanup
campaign in June 2015.
At beaches close to our headquarters in Japan, 2015 marked the
25th year since the commencement of our baby turtle observation tour
and beach cleanup campaign. Roughly 500 people participated in this
joint event with Yamaha Corporation to strengthen the bond of our
common brand.
*YMVN: Yamaha Motor Vietnam Co., Ltd.
Find out about our other activities at:
http://global.yamaha-motor.com/about/csr/communities/activities/
environment/index.html
Improving Traffic Safety
Holding Yamaha Riding Academies around the world
To reduce the number of traffic accidents involving motorcycles, the
Yamaha Motor Group holds a variety of safe riding programs around
the world.
In Colombia, Incolmotos*1 holds YFRT*2 programs to teach the
basics of traffic rules, safe riding and the importance of hazard
anticipation, and through 2015, more than 350 female riders had
participated.
*1 Incolmotos: Industria Colombiana de Motocicletas Yamaha S.A.
*2 YFRT: Yamaha Female Riding Academy
Find out about our other activities at:
http://global.yamaha-motor.com/about/csr/communities/activities/safe-
driving-diffusion/
Community Issues
YMUS,* a Feed The Children corporate partner
In the United States, YMUS has been a corporate partner of the U.S.
nonprofit Feed The Children since 1994, and has been making donations
to assist children living in poverty. In 2015, YMUS held a ceremony to
present a donation of foodstuffs and other goods.
*YMUS:Yamaha Motor Corporation, U.S.A.
Find out about our other activities at:
http://global.yamaha-motor.com/about/csr/communities/activities/local-
society-task/
The
Community
Find out about our other activities at:
http://global.yamaha-motor.com/about/csr/communities/activities/human-resource/
The Yamaha Motor Group operates in locations around the world, and
our business activities help support those local communities. Our
products also play a role in enriching the lives of people around the
world. We recognize the importance of maintaining a sustainable
relationship through which the Company and local communities can
coexist and mutually prosper, and to achieve this, we place great
importance on maintaining and enhancing a relationship of trust through
daily communication with stakeholders in those communities.
The Yamaha Motor Group carries out activities to fulfill its corporate
social responsibility in four main areas: developing future leaders,
environmental conservation, improving traffic safety, and community
issues. The following are some highlights of our social contribution
activities in 2015.
Important Areas of Activities Contributing to Society
Global Issues Local Issues
Key Themes Developing Future Leaders Environmental Conservation Improving Traffic Safety Community Issues
Activities
Promoting mental/emotional and
physical health through sports
Promoting creativity through
engineering, manufacturing, and
marketing
Environmental education for local
communities
Respecting biodiversity
Providing traffic safety education
to the community
Raising awareness
Supporting the community with
Yamaha Motor’s products, human
resources, and know-how
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015
48 49