Yamaha 2015 Annual Report Download - page 23

Customers
Yamaha Motor aims to further enhance product quality on a Groupwide
basis, to constantly provide peace of mind, confidence and a sense of
excitement to customers. We strive to achieve the best quality possible,
by creating suitable standards of safety and reliability to realize high-
quality products and services effectively, taking a customer-oriented
approach that emphasizes a deep sense of emotion in accordance with
the spirit of the Yamaha Brand Charter.
Yamaha Motor aims to be a “Kando Creating Company” through products
and services that are in harmony with society and the environment, and
that provide customers around the world with joy and unexpected
exhilaration of the kind that enriches their lives with new fulfillment.
To achieve this, we want to continue to be an excellent engineering,
manufacturing and marketing enterprise with a prominent presence in
the global market. Product creation is a process that begins with
customers. Our mission is to create products that are attractive, reliable,
and cost competitive, to maximize and optimize the value we provide
our customers in ways that exceed their expectations.
Some of the products and technologies that provide a new sense of
excitement are introduced on our corporate website.
Customer Service
The Yamaha Motor Group views opinions and requests from customers
as expressions of their expectations for our products and services, so
we carefully respond to each opinion and request we receive, in the
belief that raising the level of customer satisfaction will lead to trust. We
are continuously working to strengthen our services to learn how
customers view and use our products, so that we can use this insight to
improve product quality and create new products for the future.
Riding Safety Promotion Activities
Customer safety is our first priority, and in addition to enhancing product
quality, we continue to put our maximum effort into activities which explain
to customers in an appropriate manner how to use our products correctly.
This starts with catalogs and brochures that convey the
attractiveness of our products, and extends to a variety of other methods
including product manuals that explain how to use a product correctly,
and riding schools that let customers understand first-hand how to use
our products.
Working to Improve Quality Offering New Excitement
Transforming Agriculture from the Air—Industrial-use unmanned helicopters
http://global.yamaha-motor.com/about/brand/
Find out about more details at:
http://global.yamaha-motor.com/about/csr/customers/riding-safety-promotion/brazil/
TOPICS
In October 2015 we held the YRA Offroad Special Training for Police, where police officers
and firefighters in Brazil were taught how to ride motorcycles safely, correctly, and effectively.
With YMC Trainers and local trainers from our affiliate in Brazil, Yamaha Motor do
Brasil Ltda. (YMDB), as instructors, 40 police officers and firefighters worked on developing
their off-road riding skills.
Road surfaces and pavements in Brazil are often in poor condition, and there are
many off-road situations in which motorcycles are suited for police and firefighting
operations, creating a need for skills in fast, safe riding. The course consisted of the basic
YRA program plus additional curricula in line with local requirements as determined by the
local police and YMDB.
By teaching safe riding utilizing the special features of Yamaha products, we were
able to contribute to the smooth operation of public activities.
Teaching safe riding in Brazil
This video is available at the above
website.
Aiming to be an engineering, manufacturing and marketing enterprise
that gives customers a sense of Kando*
Yamaha’s product quality and Monozukuri (engineering, manufacturing and marketing) are based on ongoing, close
relationships with our customers. Going forward, we believe we must continue to strive to enhance this product quality by
taking a customer-oriented approach. To do this, all divisions are striving to raise the quality of the work they perform. The
Yamaha Motor Group places its highest priority on customer safety. In addition to product quality, we give our maximum effort
to teach customers, in an appropriate way, how to use our products properly, to ensure that customers are not injured and do
not have accidents while using our products. Our relationship with customers is one of the core components of our CSR
policy, and the following are some of our ongoing initiatives related to customers.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015 Yamaha Motor Co., Ltd. 󱚈 Annual Report 2015
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