Wacom 2013 Annual Report Download - page 9

15 16
Wacom
Asia/Oceania
Asia/Oceania
Sales Breakdown by RegionDomestic Pen Tablet Market Share
Global Pen Tablet Market Share
Japan
Japan
America
For the year ended March 31
Bar graphs indicating sales by region
Units (figures in black-letter): Millions of yen
Units in America (figures in red-letter): Thousands of U.S. dollars
Units in Europe (figures in blue-letter): Thousands of Euro
America
Others Others
Europe
Europe
Source: Wacom’s estimate
Source: BCN research
80%
7.4%
15.8%
(Components
50.8%)
61.5%
15.3%
’11 ’12 ’13’11 ’12 ’13’11 ’12 ’13 ’11 ’12 ’13
Wacom
92.3%
Our Global Operations
Alex Wang
Director of Supply Chain
Management in China
8,909
9,632
80,867
89,546
7,659
67,449
4,234
4,585
4,532
11,951
9,060
9,330
114,240
112,097
9,186
107,036
37,574
（
6,117
）
（
31,019
）
Wacom Technology Corporation
Wacom Technology Corporation was established in 1991 in Vancou-
ver, Washington, in the United States. The company is not only
responsible for sales and customer support in North and Latin
America, but also plays key roles in global marketing, technology
development, product management, and product designing of
software.
Wacom Technology Services, Corp.
Wacom Technology Service Corp. was established as a subsidiary of
Wacom Technology Corporation for Internet retailing in 2010 in
Vancouver, Washington, in the United States.
Wacom Europe GmbH
Wacom Europe GmbH was established in 1988 in Neuss, Germany,
and was subsequently moved to Krefeld. The company is responsible
for sales and customer support in the European, Middle Eastern, and
African markets and also plays central roles in global marketing,
product management, and product designing of software. The
company provides market support in eight languages.
Wacom China Corporation
Wacom China Corporation was established in 2000 in Beijing, China.
The company is not only responsible for sales customer support in
China but also plays various roles in technology development,
product management, production at EMSs and SCM/QA.
Wacom Korea Co., Ltd.
Wacom Korea Co., Ltd. was established in 2004 in Seoul,
South Korea as Wacom Digital Solutions in order to enhance
sales in the South Korean market.
Wacom Australia Pty. Ltd.
Wacom Australia Pty. Ltd. was established in 2005 in NSW, Australia,
as a sales base for the Oceania market.
Wacom Singapore Pte Ltd.
Wacom Singapore Pte Ltd. was established in May 2006 in Singapore
as a sales base for South and Southeast Asia.
Wacom Hong Kong Ltd.
Wacom Hong Kong Ltd. was established in May 2006 in Wanchai,
Hong Kong, as a sales base for the Hong Kong market.
Wacom Taiwan Information Co., Ltd.
Wacom Taiwan Information Co., Ltd. was established in 2008 in
Taipei, Taiwan, as a marketing base. The company also plays various
roles in product management, product designing of hardware, and
mass production at EMSs.
Wacom India Pvt. Ltd.
Wacom India Pvt. Ltd. was established in October 2010 in New Delhi,
India, as a sales base for the promising Indian market.
Interview with leaders of Wacom
Wacom’s operations span across
the globe, and we interview one of
such leaders in this column. For this
year’s annual report, Alex Wang,
director of Supply Chain Manage-
ment in China, talks about this
organization’s missions and objec-
tives.
1. What is the goal of Supply Chain Management
(SCM) and where is the team based?
Wacom’s supply chain is a very dynamic group. We
aim at being highly responsive and flexible in order to
satisfy the needs of our customers. Our supply chain
team is located in Japan, Taiwan und China. SCM
works closely with suppliers and internal, cross-
functional teams to optimize cost management,
cycle-through timings as well as accurate and state-
of-the art delivery of products and services.
2. In which regions are suppliers based?
Suppliers come from across Japan, the US and Asia.
3. What about SCM’s other partners and how do they
influence SCM processes?
Wacom’s EMS and ODM partners have profound
expertise so as to grow their and our business. They
can leverage their know how in various technologies by
integrating Wacom’s unique pen solutions. Therefore
our supply chain is highly responsive to the changing,
diverse and unpredictable customer demands. At the
same time, we can minimize the risk of supply disrup-
tions at the back end.
4. What is unique about Wacom’s SCM operations and
challenges?
Innovative products with an unpredictable demand
and an evolving supply chain process will always face
major challenges. Due to ever shorter product life
cycles, the pressure on adjusting and adapting our
supply chain strategy in a dynamic fashion is ever
increasing. The whole team is aligned with the
company’s medium-term strategy. We are also always
ready to adapt to changes by responding instanta-
neously while keeping costs down.
5. What is the team’s motto or work style?
‘Do the right thing first time round’, is the key guidance
for the team. Whether we face conflicts in our work, or
our communication, or our growth as a team, we have
one, and only one rule by which to come to a resolu-
tion: Can this satisfy our customers and benefit our
shareholders? No legacy procedures or out-of-date
processes can stop the team to make a creative break-
through and be successful. We work hard and do not
compromise, so, as a team, we are like a big family.
Despite the fact that our team members are from differ-
ent countries and cultures, we have learnt to respect
each other’s differences and have build trust. At one
event recently, we were singing together – and what a
warm family we are.
18,152
（
11,622
）
Our Global Model
Wacom set up its corporate headquarters in Japan back in the 1980s. Then, it extended its global operations to the
United States and Germany, and expanded to China, Korea, Australia, Singapore, Hong Kong, Taiwan, and India.
Each of Wacom’s regional subsidiaries maximizes its strength as a global company and helps us offer dynamic prod-
ucts and services that exceed customer expectations as well as perform regional business functions.
Alex Wang
Director of Supply Chain
Management in China