Vistaprint 2013 Annual Report Download - page 16

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• our inability to purchase or develop technologies and production platforms to increase our efficiency,
enhance our competitive advantage and scale our operations;
• the failure of our current supply chain to provide the resources we need and our inability to develop
new or enhanced supply chains;
• our failure to acquire new customers and enter new markets, retain our current customers, and sell
more products to current and new customers;
• our failure to identify and address the causes of our revenue weakness in Europe;
• our failure to sustain growth in relatively mature markets;
• our failure to promote, strengthen, and protect our brands;
• the failure of our current and new marketing channels to attract customers;
• our failure to manage the growth and complexity of our business and expand our operations;
• our failure to realize our net income goals due to lower revenue or higher than expected costs or taxes;
• our failure to acquire businesses that enhance the growth and development of our business or to
effectively integrate the businesses we do acquire into our business;
• unanticipated changes in our business, current and anticipated markets, industry, or competitive
landscape; and
• general economic conditions.
In addition, projections are inherently uncertain and are based on assumptions and judgments by
management that may be flawed or based on information about our business and markets that may change in the
future in ways that may be beyond our control. Our actual results may differ materially from our projections due to
various factors, including but not limited to the factors listed immediately above and in the risk factor below entitled
"Our quarterly financial results will often fluctuate," which is also applicable to longer term results.
If our strategy is not successful, or if there is a market perception that our strategy is not successful, then
our revenue and earnings may not grow as anticipated or may decline, we may not be profitable, our reputation and
brand may be damaged, and the price of our shares may decline. In addition, we may change our financial strategy
or other components of our overall business strategy if we believe our current strategy is not effective, if our
business or markets change, or for other reasons, which may cause fluctuations in our financial results and volatility
in our share price.
If we are unable to attract visitors to our websites and convert those visitors to customers, our business
and results of operations could be harmed.
Our success depends on our ability to attract new and repeat customers in a cost-effective manner. We rely
on a variety of methods to draw visitors to our websites and promote our products and services, such as purchased
search results from online search engines, e-mail, direct mail, advertising banners and other online links, broadcast
media, and word-of-mouth customer referrals. If we are not effective at reaching new and repeat customers, if the
costs of attracting customers using our current methods significantly increase, or if we are unable to develop new
cost-effective means to obtain customers, then traffic to our websites would be reduced, and our business and
results of operations would be harmed.
In addition, our internal research shows that an increasing number of current and potential customers
access our websites using smart phones or tablet computing devices and that our website visits using traditional
non-mobile computers may be declining. Designing and purchasing custom designed products on a smart phone,
tablet, or other mobile device is more difficult than doing so with a traditional computer due to limited screen sizes
and bandwidth constraints. Beyond these generic difficulties with a mobile device, our technology is not currently
Form 10-K