Vistaprint 2013 Annual Report Download - page 10

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customers the choice of creating their personalized products on their own computer or utilizing their preferred
browser and enable functionality such as auto generated layouts, creation of content, and font selection. Various
upgrade options are available for each product.
Our website creation tools enable customers with limited or no technical skills to quickly design and layout
websites. Some features available to our customers include adding personal images, maps, electronic payment
processing, downloadable files and contact forms. Our products include the following:
• Customers seeking to improve their ranking among search engines can modify their content and search
keywords through a simple interface. This platform also provides customers with the option to self-manage
e-mail marketing solutions for their business.
• The Webs SiteBuilder tool is a "what-you-see-is-what-you-get' platform by which customers can customize
their websites through the use of a drag-and-drop interface to add rich content. This tool includes an
application platform enabling one-click additions of integrated apps like blogs, calendars, web stores, and
discussion forums. Customers can also use a simple theme designer to modify any theme to match their
brand.
Pagemodo offers small businesses an easy way to create a professional looking custom Facebook page.
Pagemodo allows customers to select from a variety of templates to create custom tabs for their Fanpage including
welcome tabs, lead capture tabs, video tabs, and more. Pagemodo also offers a template driven cover image
designer that lets customers create cover images for their Facebook pages through a simple click and edit
interface.
Pre-Press and Print Production Technologies
Our pre-production and production technologies efficiently process and aggregate customer orders,
prepare orders for high-quality production and manage production, addressing and shipment of these orders.
DrawDocs is our automated pre-printing press technology that prepares customer documents received
over the Internet for high-resolution printing. DrawDocs ensures that the high-resolution press-ready version of the
customer’s design will produce a product that matches the graphic design that was displayed in the customer’s
Internet browser.
Our VistaBridge technology allows us to efficiently store, process and aggregate tens of thousands of
Internet orders every day. The system automates the workflow into our high-volume production facilities by using
complex algorithms to aggregate pending individual print jobs having similar printing parameters and combine the
compatible orders into a single production run or set of homogenous production runs. The technology calculates the
optimal allocation of print orders that will result in the lowest production cost but still ensure on-time delivery. Our
aggregation software regularly scans these pending jobs and analyzes a variety of production characteristics,
including quantity, type and format of raw material, color versus black and white, single or double-sided print,
delivery date, shipping location, type of production system being used and type of product. For printed products, the
VistaBridge software then automatically aggregates orders with similar production characteristics from multiple
customers into a single document image that is transferred to either a digital press or to an automated plating
system that produces offset printing plates. For example, in the case of business cards being printed on large offset
presses, up to 143 separate customer orders can be simultaneously printed as a single aggregated print file.
Viper is our workflow and production management software for tracking and managing our worldwide
production facilities on a networked basis. Viper monitors and manages bar-code driven production batch and order
management, pick and pack operations, and addressing and shipping of orders.
Marketing Technologies
We use our marketing technologies to automatically generate and display additional products incorporating
the customer’s initial design, facilitating the cross-sale of related products and services.
VistaMatch Software automatically generates and displays one or more additional customized product
designs based upon a customer’s existing design. Design elements and customer information are automatically
transferred to the additional design so that customers do not spend additional time searching for other products or
templates or re-entering data. For example, a customer purchasing business cards can automatically be shown
Form 10-K