Visa 2011 Annual Report Download - page 10

Table of Contents
by a cardholder's signature, a PIN, no signature if the transaction is for a small purchase amount, or another means of authentication. In the United States, in
addition to the Visa debit product, we also provide the Interlink debit product platform. Interlink is a PIN-always, single-message platform generally for U.S.
domestic transactions. U.S. issuers can choose to enable Interlink on a Visa debit card, and U.S. merchants can choose Interlink as a PIN-always point of sale
acceptance option. Additionally, Interlink can remain as a routing alternative on both Visa and non-Visa-branded debit cards. Our clients in Asia Pacific, or
AP, Latin America and Caribbean, or LAC, and Central and Eastern Europe, the Middle East and Africa, or CEMEA, can use the Visa Electron debit
platform, which requires all transactions initiated from the card to be authorized electronically. It is primarily used by issuers offering payment programs to
higher-risk client segments or in countries where electronic authorization is less prevalent.
Prepaid. Our prepaid product platform enables issuers to offer products that access a pre-funded account, allowing cardholders to enjoy the
convenience and security of a payment card in lieu of cash or checks. Our prepaid platform includes general purpose reloadable, gift, travel, youth, payroll,
money transfer, corporate incentive, insurance reimbursement and government benefits cards.
Cash Access. Our clients can provide global cash access to their cardholders by issuing products accepted at Visa and PLUS branded ATMs. Most Visa
and Visa Electron branded cards offer cash access at ATMs, as well as at branches of our participating financial institution clients. The PLUS brand may also
be included on issuers' non-Visa branded cards to offer international cash access as a complement to domestic cash access services.
Commercial
Our commercial product platforms enable small businesses, medium and large companies, and government organizations to streamline payment
processes, manage total spend, access information reporting, automate their supply chain and reduce administrative costs.
Small Businesses. The Visa Business credit and debit platforms provide small businesses with cash flow tools, purchasing savings, rewards and
management reporting. Visa Business Electron is an electronic authorization platform used in many countries outside North America.
Large and Medium Companies. The Visa Corporate platform offers payment options primarily for employee travel and entertainment charges,
including cash advances, and provides detailed transaction data as well as information and expense management tools. The Visa Purchasing platform provides
card and non-card electronic payment products that allow companies to easily procure goods and services, while streamlining resource- and paper-intensive
purchase order and invoice processing. Through Syncada, our joint venture with US Bank, we market an integrated invoice processing, payment and financing
platform for financial institutions to offer to their corporate and government commercial clients around the world.
Government Organizations. In addition to the products mentioned above, we offer government organizations unique information- and expense-
management tools, employee-fraud- and misuse-management tools and strategic sourcing tools for their card programs. In certain countries, we offer
specialized commercial products for specific government-sponsored programs, typically targeting agriculture, small-business, freight or construction loan
programs.
Product Platform Innovation
Our fundamental approach to innovation focuses on enhancing our current product platforms, enabling more Visa transactions in every channel, and
extending the utility of our products and services to access points, such as eCommerce and mobile, and new merchant segments and geographies.
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