Unilever 2006 Annual Report Download - page 5

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Achanging Unilever
2Unilever Annual Report and Accounts 2006
Our mission is to add Vitality to life. We meet everyday needs for nutrition,
hygiene and personal care with brands that help people feel good, look good
and get more out of life.
Unilever is changing – from the way we are structured and the way we operate,
to the choices we make and the priorities we set.
We have a reformed governance, a new structure and a ‘One Unilever’
programme creating consistency, delivering cost savings and enabling us to
leverage our global scale. We are developing and implementing brilliant consumer
marketing. We are strengthening our relationships with retail customers. And we
are outsourcing transactional operations in IT, finance and HR so we can focus on
growing global brands.
In supporting our growth strategy, these changes are all making an impact on
performance. 2006 was a year of progress, showing consistent broad-based
growth, with all regions and all categories contributing, and savings programmes
delivered ahead of plan, helping to offset higher input costs.
Our investment priorities – personal care, developing and emerging markets, and
Vitality – arefuelling this growth. For example, our Vitality mission is shaping and
directing our brand development, our partnerships and the way in which we
operate around the world.
On the following pages you will recognise information about many of our world-
famous brands and see how our values – our desire to improve people’s lives, our
commitment to the communities in which we operate – areat the heart of our
business. But you will also witness a new purpose, a new confidence and a new
hunger to succeed.
Whether serving the world’s most affluent consumers or those with very limited
disposable income, we always remember that respect and reputation have to be
earned. And retaining the trust and credibility that Unilever has built up over many
years is critical to our success in helping people ‘feel good, look good and get
more out of life’.