Unilever 2002 Annual Report Download - page 33

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Frozen foods
Our ongoing businesses in frozen foods achieved good
profitable growth due to innovation and tight business focus.
The key growth drivers were products that met the demand
for healthy and convenient foods. We successfully rolled out
frozen high-quality meal ranges based on the Italian concept
4 Salti in Padella, including Birds Eye enjoy! in the UK. Our
frozen snacks also performed well.
In 2001, we began successfully extending frozen food
brands and products into our Foodsolutions business.
We disposed of our Gorton’s frozen seafood business in
North America and the Frudesa business in Spain, but
retained limited rights to use the Frudesa brand name.
We also withdrew from frozen foods in Argentina.
Unilever Annual Report & Accounts and Form 20-F 2002
30 Operating review by category – Foods