Unilever 2002 Annual Report Download - page 3
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A truly multi-local multinational
Unilever is dedicated to meeting the everyday needs
of people everywhere. Around the world our Foods and
Home & Personal Care brands are chosen by many
millions of individual consumers each day. Earning their
trust, anticipating their aspirations and meeting their daily
needs are the tasks of our local companies. They bring
to the service of their consumers the best in brands and
both our international and local expertise.
Unilever’s Corporate Purpose
Our purpose in Unilever is to meet the everyday needs of people everywhere –
to anticipate the aspirations of our consumers and customers and to respond
creatively and competitively with branded products and services which raise the
quality of life.
Our deep roots in local cultures and markets around the world are our unparalleled
inheritance and the foundation for our future growth. We will bring our wealth of
knowledge and international expertise to the service of local consumers – a truly
multi-local multinational.
Our long-term success requires a total commitment to exceptional standards of
performance and productivity, to working together effectively and to a willingness
to embrace new ideas and learn continuously.
We believe that to succeed requires the highest standards of corporate behaviour
towards our employees, consumers and the societies and world in which we live.
This is Unilever’s road to sustainable, profitable growth for our business and long-
term value creation for our shareholders and employees.